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Hi Charles There's actually a question that has a few answers and ideas to it located here. Check that out - there's some pretty good stuff there. Hope this helps out a bit!

Don't forget the importance of mobile when it comes to local landing pages!

Hi Charles. Good ideas already. I'd also look for partnerships and promotions around green certification (several sites feature these in relation to their energy uses) with manufactures, stores, repair shops, pretty much anyone dealing with e-waste. If they could be labeled as e-waste neutral via your process that'd be something they would want to brag about. The link back to you would then display their certification. Cheers!

My vote is for neither of the above but a different combo. Boston Pet Store - Company Name I think the 1st part is how many would search. I don't think many search for KW in city st. For organic national SEO I would not normally take up space to add name, but in local Google seems to like company in title for local search.

H2s are valuable, but in the context of organizing information on a page. Let's stick with the "Wheelchair Accessible Houses for sale in Houston" example. That phrase could be the H1.  A great H2 would be, "Single Level Homes" Another, "Houses with Wheelchair Elevators" "Homes with Power Stair Lifts" and so on. Even though the main theme / keyword is the H1 example, all of those H2s are going to contribute to it and help the user navigate to the types of homes they're most interested in. you could also link to those sections of the page with on-page anchor links (#) to make navigation simpler (or dynamically rendered). So what I'm saying is they don't need to have the exact phrase you're targeting in each one as you used in your example above.

There is a new Doorway pages algorithm coming that could potentially catch this kind of optimization out.  Unfortunately, until it is released  it is difficult to say how severe it will be. You can read more here: http://googlewebmastercentral.blogspot.co.uk/2015/03/an-update-on-doorway-pages.html http://www.blackhatworld.com/blackhat-seo/black-hat-seo/747671-google-going-change-ranking-algorithm-doorway-pages-their-primary-target.html#post7736191 https://www.besthostnews.com/google-updates-doorway-pages-algorithm-march-2014/