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301 ones are fine and infact the best thing you can do to pass link juice; never be afraid of doing a 301. Make sure you have plans for that content to be at another domain/location on the server.
I do have one question that is in my mind; how long has this domain been active?
Yea just think above the fold for your nav and links.
You can always design-silo the website to direct your users throughout your site.
This will help keep your home page in a healthy range for the number of links and you're most important ones at the top!
Using fresh h3 tags on other pages throughout your website with simple links will help a ton!
Yea you can certainly do that. The only case where I see websites being on the same server are unique things like directories and other Internet utility websites to keep cost low.
Using C-class ips can get very expensive if you have a big network or plan for dynamic content on separate domains.
The only time I would use different domains is if the content is so different or you're content strategy is targeting something completely different to engage users in implicit or explicit conversation. You can use this angle to start a massive content algorithm system to funnel people into your main website. This is good tatic for white-hate-content development and conversion building. Hopefully this makes sense!
I would suggest using Majestic SEO to look at your website's overall trust for links coming into the website.
They have a great graph that shows the "trust flow" and "citation flow" of your link profile. The closer to the orgin point the better those links are and chances are Google will trust those links voting for your site.
There is also on-page seo too. Make sure you audit each website ranking over you in link profile and on page seo. Things like too many characters in title, meta description, meta keyword matter! On-page-content and or keyword density matter too; you don't want keyword density higher than 3% (if you're using static type of content), this too will be a make or break difference in where you sit in Google's SERP!
Also the delivery of actual content has a lot to do with were you'll sit for certain keyword phrases. The more organic and useful the page to the user; naturally your social signals will increase, organic links will increase and thus stronger more stable ranks for certain phrases keywords.
*In SEO today the best thing you can do is study what your competitors offer in content on the page and beat'em. Syndicating your content to places where people can share you're great content or product (whatever) is really the best way to direct your overall efforts!
You could certainly do with more content on the page.
Problem is you want to maybe try to direct with your content that is currently above the fold. Also the format of the page is always an issue. Pushing down your dynamic content would probably never be seen by a user and Google will be able to read that with your bounce rates, time on website and overall clicking action from users once they land.
The key to good on-page seo is starting with the usability of the page first. This will help you to ensure your website content is perfectly balanced and higher up on the page to show importance.
Also include some H3s and break up your subjects and offer more brief but engaging content.
Currently only have 63 words. So you might want to push for 300+ words and keep your keyword density at 3%. Just divide how many times you use the keyword phrase online dating by the amount of words to determine if you are at best seo practice.
Your Title Tag has 37/60 characters max; this okay, might want to see if bump up a tad with something really organic or slogan with your keyword as far to the right of the title tag as possible
Your Meta Description 138/154 this is a descent range; just include a click to action. This is what will help users engage your website from the SERP results. Also try to offer something you can deliver so your click-to-action and on page conversion does not result into an immediate bounce. HEADLINES and delivery is vital here!
Your Meta Keyword 2/10 max. You can use 5 to 10 different keywords in this tag. Although this does not have much significance anymore; it can't hurt. Use each keyword once!
Hope this helps a bit.
There is many reasons why you could certainly fall in Google's index; however, I always start with an analysis on your backlinks. Specifically what Majestic SEO calls "trust flow" and "citation flow". As you can see in the graph you links to the overall domain is light.
Links are still a vital statistic that will show how well you rank organically. You might want to try and find a way to rearrange how your website is inner-linked to your inner pages. This is consider a white-hat-seo tatic to help pass page rank juice throughout your website.
If you want to return, try and create some relationship with bloggers in your niche and maybe offer free products for reviews and have specific links to your inner pages.
The next thing you want to examine is if you have duplicate content. Google duplicate content checker or install screaming frog's free version of their SEO spider to get more data on other SEO factors like:
1.)on page seo
-best practices on your title tag, meta description, meta keywords, keyword density, and how organic of your content.
*biggest deal here is the length on each of these on-page-seo factors. You want 54 characters in your title, meta description about 154 char max and meta keywords 5 to 10 although not a heavy metric or factor anymore. Your keyword density should stay 1 to 3% if you can help it. Just divide the number times you use a keyword phrase by the amount of words for your page.
Hope this helps you get started. See image for Majestic SEO mention.
Having your most important links in a top nav is great for crawlability and significance to Google about what directories or pages are of importance. Removing the nav is okay unless you can ensure keeping sitelinks from the home page of importance above the fold.
I professionally would avoid removing your top nav and maybe focus more on the mechanics of css/javascript-jquery to deliver better appeal to users for click-throughs and conversions
Hi,
As long as the content is not the same, you should be okay. Google will see them both as sister websites.
Avoid going after exact anchor match keywords that you might be thinking of targeting. Google came out with EMD (exact match domain algorithm) that is targeted to downgrade websites using this tactic to rank high in the search verticle. Also try to avoid .info, .org, .biz unless you plan on branding a community like SEOMoZ; hopefully this make sense!
Hi,
I am sure you have heard of Google Penguin Algorithm that rocked many of the webmasters that use paid links to try and connect their websites/blogs to certain keyword terms.
Don't be afraid to pay for links to high-end directories like Yahoo.Com, Business.Com or any of the directories SEOMOZ list. Also try to do only a few every 90 days.
If you want great traction to your website, you need to start a content algorithm. Meaning you need to do some research and determine what pain-points your potential target audience has and start figuring out a conversation you need to have with them. That means both implicit and explicit thoughts.
Build out a frame-work of content first and then come up with a plan for syndicating the content.
Find communities or follow experts in your niche and reach-out to them to host or sample your content to start generating natural links.
Overall to answer your question. You can do paid links. However, do paid links of quality. Directories, Press Releases. Vary your anchor terms and do not a ton of paid links every 90 days.
I believe user reviews to work for local audience targeting. You can certainly add user reviews and ratings with Yelp and various others. I know a few engineers who use SENUKE to help manage creating the accounts and submitting reviews.
However, I would not recommend this as a stratagem to rely on for strong link signals. Remember last year's algorithms was targeting too much of the same link schemes to rank. I would include this in your SEO but balance it with a full content algorithm to help your brand target your customer's pain points. Sharing and syndicating this content will help create the social signals, which will in return have Google trust your full link-foot-print!
Also if you do this, try and get on a 0 to 90 schedule and only do it once or twice!
Flat site architecture shows that any directory one step from the root shows extreme importance; so essentially you can link to any inner page in any other directories.
For example: USA
Jacksonville Atlanta Mississippi New York Los Angeles Ohio Las Vegas
As you can see in this model, this is natural. But it shows the flat site architecture I was referring to. Any of the cities show great value to the home page. You want to include any unique data in these directories. Essentially any file can be made important, so you don't have to worry about specific keywords you want to rank for not have an equal opportunity. You don't have to worry about one folder on your server having more importance over another.
You can Google "flat architecture"
http://www.seomoz.org/ugc/a-flat-architecture-in-practice
http://www.seomoz.org/blog/whiteboard-friday-flat-site-architecture
You can certainly should focus on your content algorithm and start planning your linking building profile.
What CMS platform are you using?
Also do you have your mod rewrites in place on your .htaccess file?
I took a look at your screenshot; but a few things first.
Proper silo-site is an ongoing process. The most important thing is to ensure that you have natural inner pages and link them to each top-level-directory (one directory away from the root). You can certainly tie your pages in each inner directory by linking from the main inner directory.
As you syndicate your unique pages in unique directories (again one directory from the root) you can pass great link juice throughout your website's skeleton, leading to better home page rank.
Whitehat SEO includes a very deep inter-linking structure. To get a feel for this checkout Wikipedia. They are the best at placing links to relevant or similar content above the fold and naturally linked to other directories within their framework.
To answers your question direct:
Inner link as much as you can to other files and from top-level-directories to files within it's directory. Only when it is natural include an anchor to other files for further reading.
The deeper a page can link to a higher level directory the better.
*For off-site SEO, getting links to the deep pages is going to be key to help pass up the link juice. Try sampling your content on different websites and getting a link back to page in the process. You can create pdf, info-graphics, or technical content with these deep pages and it will do wonders for your website.
