Welcome to the Q&A Forum

Why don't you use CANONICAL tags/urls: https://support.google.com/webmasters/answer/139066?hl=en to tell google that there is one version that is relevant and all others refer to that one as the main resource?

Hope this helps.

Hi, you can use Search Console (Webmaster Tools) for that and see a list of internal links for your website as follows:

1. On the Webmaster Tools Home page, click the site you want.
2. On the left-hand menu, click **Search **Traffic, and then click Internal Links.

Cheers,

Cesare

Hi,

This won't be enough. You have to add markup. Google recommends doing this with JSON-LD. JSON-LD has the advantage of not being visible on the site. You also don't need to mix it within your HTML. It would look like this:

Breadcrumbs in the SERP's are nice but they won't bring you the gold... This kind of formatting ( > ) is easily overlooked. Almost only people that know about it like you and me would notice it...

Personally I would rather focus on reviews/ratings: https://developers.google.com/search/docs/data-types/reviews (add the markup if you have already ratings for your products or make it easy for people to rate your products so you can include that later). --> Reviews/Ratings might appear with stars on the SERP's: this is going to bring you the gold CTR wise you will see.

You could also add markup for the products to make Google better understand about your products and and what their according properties are.

And/or add your logo and all the social media profiles on your Knowledge Graph cards: https://developers.google.com/search/docs/guides/enhance-site

Depending on the shop CMS system you are using you might even find plugins that help you doing that., e.g. https://de.wordpress.org/plugins/json-api/.

Hope this helps.

Cheers,

Cesare

Hi,

Very interesting question indeed, I had to face also a couple of times.

Why don't you do the one thing (LinkedIn) without neglecting the other one ** in a smart way (Facebook Remarketing)?**

Short answer (and my gut feeling): LinkedIn is probably going to bring you the better actionable leads, but also the more expensive ones for sure...But you still could leverage the huge user base of Facebook at very reasonable costs, i.e. doing Remarketing on Facebook.

We use Facebook mainly only for Remarketing purposes as we found out that it has an incredibly good cost/conversion ratio. Doing that we can leverage a $ spent on advertising, e.g. on AdWords even better and very efficiently. I usually pair AdWords campaigns with Facebook Remarketing.

You can do Remarketing based on visitors to your website (as a whole) or only particular pages of it (even excluding the ones that have already converted, e.g. sent you the contact form if you like) or you can build up a  (Remarketing) list (called Custom Audience at Facebook) of prospects that you will deliver your ads  to, based on a list of e-mails you provide in the backend.

Also, we have specific lists of contacts in each industry, however we don't have their personal emails, only their business emails.

This can be a problem you are right but check it out. To build a Custom Audience (list) on Facebook doesn't cost anything and the data won't be used otherwise. If your Remarketing list has a reasonable size  in your eyes (minimum of 20 needed by Facebook) give it a try and evaluate the results...

A concern I have is that most people do not frequently check their LinkedIn account so this may be very limiting in terms of advertising.

Depends also very much on the target audience, etc. I guess but if they don't klick on your ads its not not going to cost you anything either.

--> Its often difficult to predict everything: Check out things for your particular case with a reasonable budget in a reasonable time frame. Evaluate the results and then go with the one that delivers the better results for you. So your decision will be data driven and not just a gut feeling.

Hope this is going to help you a little bit.

Cheers,

Cesare

Hi marieh,

YES! I just read that article https://moz.com/blog/google-organic-clicks-shifting-to-paid and think it probably also applies to your industry as well.

Cheers,

Cesare

Hi Waqaspuri,

**Link building: **https://moz.com/blog/category/link-building and then Landing page Optimization (CRO: Conversion Rate Optimization https://moz.com/learn/seo/conversion-rate-optimization is what you should invest in.

--> MORE important: I am pretty sure that the keyword you have chosen is not optimal for your case. Its probably **too generic **(search intent: people who want to know more about this particular chemical. A (small?) fraction of these people/companies will be looking for that and be interested also in e.g. clean their pool or sell that chemical for that reason but most of them will probably not.

Basically your company wants to sell chemicals for a certain purpose, i.e. for cleaning pools. People or companies that want to buy sodium bisulfate will most likely search for something like this "sodium bisulfate pool" or similar. I would optimize your different pages for one of these more specific search intents. Doing that you will probably reach more of the "right" people. Invest in doing a thorough Keyword research with that in mind its going to pay back you will see.

It can take Google weeks to month to recrawl a particular site, depending on how important/prominent they think it is. But you can actually force that. Go to Search Console - Crawl - Fetch as Google - add URL of your subpage - Fetch - Request indexing. Like this they will recrawl your subsite withing hours or days.

Hope this helps.

Cheers,

Cesare

Hi Brooke

About the security issues I can't really give you any hints but I very much believe that it should be possible to fix the security issues without having to put the blog necessarily in a subdomain (even if you move the blog to another server).

Regarding SEO I can tell you this:

Google treats a subdomain (blog.ledsupply.com/) as a domain of its own in contrast as a

directory (ledsupply.com/blog) it would be part of your existing domain.

Keep it in a directory if possible, like this your blog (content) is going to support your domain (probably this was the basic idea anyway), otherwise it simply wouldn't. Even if you redirect the existing to the new subdomain structure the above will happen.

Hope this helps.

Cheers,

Cesare

Hi,

For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page.

I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually.

The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know.

Any hint?

Cheers,

Cesare

Hi David,

I was asking myself the same questions. Its not stated anywhere clearly on their review snippet page or at least I didn't find it: https://developers.google.com/search/docs/data-types/reviews#review-snippets. I justed added them to my local business schema. I guess it does not do any harm.

By the way: if you do AdWords campaigns there is a review extension, where you can add reviews. Again here Google reviews are not allowed. I checked that some time ago with the Google support.

Cheers,

Cesare

Hi,

You are welcome.

No looks good. Don't exaggerate it with the density. What I gave you was just an example. You should do a proper Keyword Research. Maybe the most convenient keyword combination would be Sodium Bisulfate Pool Chemicals. But what you did now is already better than before.

You should try to get some good and authoritative links now. That is going to strengthen your page and help you to be ranked better. Linkbuilding should be done regularly over time. Avoid to get 10 links in the next 14 days an then nothing for the next 365 days. Thats not good that looks very unnatural!

To check how things are going you can use the campaign manager of MOZ. Its easiest and a very good tool. I guess you want to appear on Google Pakistan, so set it up for that URL. You will get regular reports how things are going. I would wait at least a 1-2 weeks for the next time to check again.

Cheers,

Cesare

Hi Brian,

The external website could put a "nofollow" on their link to your website, but you can't do anything like this from your side. So if you want the links on the external website not to be followed by Google the only thing you can do is:

1. ask the webmaster of the external website to remove the link to your site
2. use the disavow tool

Cheers,

Cesare

I found the answer to my question on my own by reading a related blog post here on MOZ.

Its very simple basically. Just add your own params to your local pack URL (Google Custom Campaigns) : https://ga-dev-tools.appspot.com/campaign-url-builder/, so you will be able to distinguish the local listings from the other organic SERP's on the same page. Thats it.

Hi Mike,

Yes I do have experience with that as our company has also several branches.

What you should do, probably in this order and that is in my opinion by far more important is the following:

1. clean up your local citations (company, name, address, phone no, etc.) and use them consistently everywhere
2. add each of your branches to Google My Business (GMB, thats a strong signal to Google)
3. add JSON LD schema markup to your page: https://developers.google.com/search/docs/data-types/local-businesses (you can do that also for different branches

More information on the topic you can find in this new section: https://moz.com/learn/seo/local

I didn't know of the Facebook Local thing honestly. Not sure if there is a clear mapping of a business with the according address/cities. I checked the source code of your Starbuck example. Facebook also uses JSON LD (schema markup) so they might do exactly what I suggest in point 3 for their Local Businesses (not completely sure but I don't have time to check that in depth...) in the background.

With point 1 + 2 you should already achieve a lot, point 3 is nice to have.

Hope this helps.

Cheers,

Cesare

exactly. i mean the homepage

Yes. This is what i am saying basically.

Negatively? Not necessarily. It depends on how important the blog is in the context of your entire site and what it contributed SEO wise to your site. To put it in a subdomain is similar to transfering it to a new domain.

I assume your blog had/has a positive effect (SEO) on your domain. SEO wise there is for sure no benefit in moving the blog to a subdomain. Doing that you basically lose the effects its had on your domain.

If your blog didn't contribute (positively) much to boost your domain until now then you won't lose much either. If it had had a negative effect (SEO) until now on your domain then you would benefit from getting rid of its effects actually.

Hi,

The company page should be promoted basically.

If you do 'sponsored InMail' it will be linked with your personal account, i.e. showing you are sending the mails.

For all the other advertising products you either need a company page or a focus page (brand). As far as I know you can't do without one of these. At least if you have already a company page connected with your personal account than it leaves you no other option.

You need a personal account to set up an advertising account and a company page or a focus page to do all the advertising except for 'sponsored InMail' where a personal account should suffice.

Hope this helps you getting started and wish you a lot of success with your LinkedIn campaigns.

Cheers,

Cesare

Hi Ben,

Very interesting indeed.

We do almost nothing, i.e. only the absolut minimum for our yelp pages and rank for the relevant keywords for all of them on the 1st position. But unfortunately Yelp is of very little use over here for the industry we are in...so I don't care so much..

Independently from that I have 2 points you didn't mention explicitly above but you might already have taken care about:

1. Fill out the speciality pages and add the relevant keyword(s) there
2. Make your customers write reviews containing your relevant keywords (they are highlited and appear on search results as well)

Hope this gives you additional inspirations...

Cheers,

Cesare

Hi JRGRDZ,

I just checked your robots.txt link: its for sure accessible from the outside, the http status code is OK too (= 200).

The only suspect thing i see, that shouldn't be a problem actually is:

User-agent: *
Crawl-delay: 600

Why do you do that? It allows a crawler (only the ones that follow that rule; Google does not) to access the site only all 600 s.

Cheers,

Cesare

Yes they can crawl and index also the contents of PDF's and they are doing that extensively. Its nothing new actually. As long as the contents of the PDF is not only images but also text they will be able to scan the actual text.

Interesting article with tips to make your PDF's SEO-friendly: https://www.searchenginejournal.com/pdf-seo-best-practices/59975/

Cheers,

Cesare

Found a solution:

With the Measurement Protocol of GA I will be able to send a http post request to the right GA property, i.e. just generate a custom pageview in our GA that I then can track as a conversion. https://developers.google.com/.../collection/protocol/v1/

This is actually the javascript that I am adding to the EXTERNAL confirmation page of the booking platform (this is what they allow me to do):