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OK - thank you, good to know.

Right so yes I can see both sides here, but too now and when I've used OSE I was a bit confused by the results -- and in part I know my experience using the tool. Though I am wondering if it would be good to see back links even those without a lot of authority... _Cindy

Another excellent question. We're looking for the word "mobile" in the code in a number of languages to help determine whether a page is mobile-friendly or not.

Laura, Yes thank you for your reply, this helps greatly. Right now for the client, because they lack a good strategy for organic SEO, AdWords generates their greatest traffic. I hope to leverage this with a better organic approach for SEO, and help create a better AdWords strategy. But all that said, I just wasn't sure about the contact info and address... now I can move on. Thanks again!