Questions
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Track bounce rate per PPC keyword
DeanAndrews, Fuel_Interactive Many thanks for the reply. Yes, I have the GA and Adwords linked so set up the link. Slightly scared to notice 20% of the keywords were bouncing at 100%. Eeek! Time to find me some new keywords I think! Thanks again. Carl
Conversion Rate Optimization | | carl_daedricdigital0 -
SSL/Secure websites
Thanks for link, Kevin. Will check it out. Sorry should have used the search, was on mobile at time and moz doesn't seem to work too well on a blackberry. Time to get a proper phone, maybe..
Online Marketing Tools | | carl_daedricdigital0 -
Beginners question about co-location/citation
That's such an interesting point, because it happened a few years ago. Check this out: this story went up on Search Engine land in 2010 about a company that appeared to be seeking negative publicity because the brand mentions looked like they were helping the company rank - http://searchengineland.com/googles-gold-standard-results-take-hit-new-york-times-57081 Google didn't take kindly to that. http://googleblog.blogspot.co.uk/2010/12/being-bad-to-your-customers-is-bad-for.html http://searchengineland.com/the-decor-my-eyes-fiasco-local-reviews-tactics-57725 http://searchengineland.com/no-you-cant-rank-well-just-by-cultivating-terrible-reviews-57333 The bloke involved ended up in prison. http://searchengineland.com/decormyeyes-merchant-vitaly-borker-sentenced-to-four-years-in-federal-prison-132434 So yep, Google attempts to decide on intent in mentions as well, and I would guess that they have worked hard on that since the DecorMyEyes fiasco, which was a few years ago now. They definitely need to be careful that companies who are often talked about negatively don't benefit from it, although there are some examples of largely negative press companies doing quite well after those companies are also often linked to - Ryanair does crazy-well (even though they claim to only have just started doing SEO last year) with mostly negative press. My former agency did a good study on the travel industry a couple of years ago - see the PDF here. This screenshot shows the companies in the UK flights industry who were performing best in June 2011. Ryanair was the best-ranked airline, outperforming "legit" airlines. I see you're in the UK so you don't need it explained to you why that's pretty crazy! I can't get into Ayima's system to see how Ryanair perform today, but they're still page 1 for a few of the high value keywords I checked. Suffice to say it's a difficult task for Google, but since they created and subsequently are trying to destroy the linking ecosystem, they need to work hard on it.
Link Building | | JaneCopland0 -
Someone's been spamming my client...
Thanks, Michael. have put in the disavow so hopefully that's fine. One would hope that Google could tell that a furniture site wouldn't intentionally spam for jewellery related terms!
Link Building | | carl_daedricdigital0 -
Category descriptions and magento
Hello Carl, I tried to access those pages but didn't find anything on those URLs even after fixing them. The rel next/prev is being used properly for the issue you're having. I think the bigger issue is that you say all of your product descriptions are duplicates of any other site using the same affiliate feed. That is a big no-no and I don't think relying on category pages to rank for product searches is a good business plan. I hate to say it, but these types of sites really just don't do very well these days. Nevertheless, your question was about the paginated URLs and I think the rel next/prev has you covered there. If you are more worried about it you can use a rel = canonical tag to ensure the first page in the series is seen as the canonical version.
On-Page / Site Optimization | | Everett0 -
Server performance and loss of rankings
Thanks will check out the post. To be very honest the affiliate sites were very iffy in quality. They had little in the way of unique content and were more a working test of Matt Cutts' notion that if you put lots of differently sourced duplicate content on one page then the page won't be treated as unique. It appears I was wrong! I'm not fussed about these sites, they made a bit of money but their main purpose was to test the content theory as we are considering adding a few affiliate type products into our proper magento site. I think it's safe to say that the working hypothesis that lots of different bits of duplicate content = one unique page is very much disproved, hehe. Lesson for next time...if trying to get a site banned by google (which was pretty much the aim of the test). do it on a different server to the proper websites. Time to buy a new ip for the magento stores just to be safe
Web Design | | carl_daedricdigital0 -
Redirection Problem
Hi Carl, You should be able to do this with one rule: Options +FollowSymLinks RewriteEngine on RewriteRule (.*) [newdomain.co.uk] [R=301,L] Give this a shot and see if it works. It should direct http://www.olddomain.com/villa_rental.php to www.newdomain.com/villa_rental.php and so forth. Cheers, Jane
Web Design | | JaneCopland0 -
Noindex pages being indexed
Thanks for taking the time to look at the site. Not sure why the code is coming in the wrong place it is using a magento seo plugin so will need to chase them up on that. Just searched a random selection of pages and the code seems to be in the header section on all of those, so it seems there are some pages not playing nicely. I would like to index the product pages but there are over 250,000 items pulled from the merchants and no chance of writing that much unique content so I feel safest to noindex them all. The main traffic strategy will be to use content which will promote items, such as fashion advice pieces etc. In the example you give, that seems to be a problem with the categories, will check that out, thanks for pointing it out.
On-Page / Site Optimization | | carl_daedricdigital0