Welcome to the Q&A Forum

This is all very old ways of thinking, ideally its best to focus on creating valuable data as you see fit. What are your users looking for? Can this help the user? Is this interesting to the user.

1) Yes if the article is relevant and helps the user

2. Yes if the article is relevant and helps the user

3. First off I am not a fan of article sites. They have adds on them and Google already cracked down on this cheap strategy.  It can be done but I don't recommend it. You are better off having the content on your own site and get people/other bloggers to link to it.

4. One unique article should go one one unique site and only reference (Link to or from) authoritative sites.

Hope this helps.

It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.

The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.

If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.

Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?

The days of link building have changed. IMO if the traffic that flows through here is good for the user its worth getting a second link (That is only if you are referencing something that the users will be interested in on your site). The link is not as important as the user that it drives. "Give the people what they want and Google will give you to the people" Donnie Strompf.

Hi David,

Build your site for your audience, create good content they will want to read, learn from or simply be entertained by. For on page SEO use the seomoz on page optimization tool and target one keyword per page. You can also use scheema.org to add some meta descriptions, this will helo the search engine determine what you page is about.

For external link building:

50% Anchor branded name / URL

25% Diverse anchor text

25% Exact Match

Hope this helps.

Hi Iain,

If you are looking to optimize a specific page on your site for a specific term use this SEOmoz tool: http://pro.seomoz.org/tools/on-page-keyword-optimization/new (pro members only tool)

I would only target one keyword per URL.

Once you have all your pages optimized, check your campaign in SEOmoz and fix any warnings.

Hope this helps.

They are both good if the content is good. Ive always used PrWeb and have been happy with it. I would call both companies and compare their distribution outlets, see which site delivers to more quality, or more niche related sites to your own.

Hi Rachel,

Many times the tool can be inaccurate because it is searching from seattle. I would recommend double checking your rankings manually. Make sure you are not logged in to any Google accounts, and clear your browsing history etc...

Hope this helps.

Its not which service you use its what you do on the actual release. Are you releasing great news about your company or are you announcing a website upgrade? Most likely no one will really care about a website update. If the content is not intriguing you're better off not doing it at all.

What you need is some #RCS (google + search for #RCS for some ideas)

If your company has attended any charity events or if they are doing some major things in the industry, new inovations etc.. Then a PrWeb or NewsWire article should work.

IMO if you create a PR article it has to be based on something real, usually local to your office or within your office. Also, networking with others in your local area that have something to do with the event (#RCS) can earn you extra traffic, and social mentions, resulting in links.

I feel like the latest hidden update behind the EMD update has hurt sites with lots of low quality links. This means that a site like Amazon just needs to internally link to a page with a specified term and they can rank for it. I am sure this will not last too long, when searchers don't find what they are looking for the searchers are going to return to SERPs more often for different result.

Hi Arie,

To manually check:

Go to your browser and check the page source. This can usually be fond under View > Developer> Page source. You will then need to sift thru the code to find the titles and descriptions.

Or:

There are tools you can add to your browser which will pull the data for you. If you install the SEOmoz toolbar it will give you all the Meta data for whichever page you are on.

Hope this helps.