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It all depends on how you reciprocate the link. If the sites are both relevant to each other and they are both quality sites it will help you. If you use software to automatically send out a billion emails to other site owners asking for a link exchange you may be punished or never even rank.

The goal is to provide useful content to the reader. Forget link building, focus your efforts on #RCS. If you get to a site that you want to link to, or want a link from because it will help your users, you are on a good path.

If you get to a site that has nothing to do with yours and you are able to get a link (reciprocating or not), be sure that it can help their/your users. Building links just to manipulate the search engine might get some ranking but not for the long hall.

Put yourself in Googles shoes, what would you want your searchers to find? A site that is recommended by all niche related sites or a site that is recommended by non-niche related sites?

Right! This is far from offensive, in fact since majority of people are searching for it, I would be offended if Google hid it.

If the site wide liks are helpful to the user, branded and nor anchored with gaming text it can be followed. However, if the links are not helpful to the user I would not add them.

1)Start with relevancy... Will this link help anyone?   Y or N

2)Is this page quality? do they follow best Search engine practices(Panda/Penguin)?  Y on N

3)Are they active? do they have any social media interaction?  Y on N

If all three are yes then get the link. I would recommend using a no follow tag if the link is below the footer. If the link is above the footer and all three of the above are yes then you can link it.

Only use an exact anchor if it looks right for the user, otherwise use your brand. Tip: I would use the brand just to be safe and keep the exact key phrases around the link. Search engines read around the link as well.

Hi Tina,

You can set up a canonical tag that will let the search engine know which page to rank.

Heres a great article on canonical tags: http://www.seomoz.org/blog/canonical-url- a-the-most-important-advancement-in-seo-practices-since-sitemaps

This should solve your problem.

Hey luckybluebox!

IMO, this is rather important aspect of proper development and we make sure every site we work on is W3C compliant. These are typically easy fixes and should always be cleaned up.

Check out this youtube video from Google Webmasters channel. They say it is NOT a ranking factor but I would always suggest keeping things tidy

Hope this helps you out!!! https://www.youtube.com/watch?v=2XlKn6I9rSc

Only use a link canonical for two pages with similar content to avoid duplication and let the search engine know "this content is all the same but I want to rank this page"

Do a 301 redirect from the old page to the new page if you have a new page to deliver. If not build a 404 landing page with call to action for that user.

I hope this helps.

Man... That's what I'm talking about George!!

Hmm, that does seem a bit drastic!

Have you tried checking your links using another tool other than Moz? Maybe on the last Moz scan there was some sort of hiccup? Try checking your link using: https://ahrefs.com

Oh and my last follow up question is... when will Moz be going mobile? Hopefully on or before April 21st

Yes you are correct, you need to provide the path to access your xml sitemap. Add your sitemap to the root directory of your domain via FTP then you should be all set. Try submitting again using the url

Hope this helps!

https://support.google.com/webmasters/answer/183668?hl=en

Not necessarily, SEOmoz has testimonial on their site by their users and many of my sites do as well. People like to see testimonials on your site, it helps build trust even if it is bogus...

Yes these are low competition terms. I always like to manually inspect the SERP as well to see whats there right now. Is Wikipedia on the first page, if it is, it will curve the results and raise the competition levels.

IMO.. Regardless of the age of the reviews, when you respond in a professional, understanding & helpful manner, this will help new visitors/potential customers to see that you care, and take the time to engage in the reviews left about your business. Good or bad, reviews are helpful to both potential customers as well as the business itself. As the business owner, this helps us understand how we can improve our service/product/customer support.

I would go in and leave a reply to all reviews, Good & Bad and regardless of the age. It will only help the users. Good luck SEOSnyder!!

Yes if the sites are niche related and authoritative and the links are placed in logical areas (not in ad sections or site footers) then its will help your site rank.

Hi Stan,

I'm pretty sure the messages that were sent out were warnings. It was up to you to clean up your link profile and ask for a reconsideration request from Google. Perhaps you took too long and now you are being penalized for it?

I would recommend fixing your link profile by sending the low quality linking sites a message. Even if you cannot get all the bad links removed, you can disavow them, just remember to request reconsideration after you have attempted to clean up the mess.

Well... I can NOT put my recommendation behind this tool just yet but it is worth looking into. We have been messing around with it recently but havent yet decided if we wwill add it to our tool belt.

https://www.videolc.com/

But again, give it a shot and see what you think. Might be good, might not. Sorry I can't give a more definitive recommendation. Hope this helps!

No having a dash is not going to have a significant impact on your site as far as rankings... However typing the URL into a browser manually will be easier, and a shorter URL in general is better.

If you can avoid the hyphen then do it. If you must use the hyphen, it should not impact your SEO results.

Hey Bonx!!

Timbronze is spot on here regarding your question about deleting an account. However, I wouldn't recommend deleting any accounts. Unless of course you know you will never need that data again. I'd recommend archiving the accounts you no longer manage. This way you can always reactivate them if need be.

1. Log into your Moz account and go to http://analytics.moz.com/manage-campaigns

2. Under the "Active Campaigns" tab, locate the account you wish to remove and click the "Archive" button.

3. You will now free up a slot in your Active accounts but will also be able to reactivate the account from the "Archived Campaigns" tab.

Hope this helps!!

Seomoz has many guest blog posts from distilled that link to distilled and vice versa. The sites are authoritative relevant and always keep their users in mind.

IMO if you have a few reciprocal links that are niche related and authoritative they will not hurt you. However if many, even 30% of you links are reciprocal, Google will know something is up.

Yes it is very good to add the authorship tag.  Heres a great article by AJ Kahn on Authorship: http://www.blindfiveyearold.com/author-rank

In fact when you add your authorship you gain credibility as a writer and you can also have an image come up on the SERPs next to your articles, this will result in a higher click through rate.