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Hi William, There's definitely some merit to this. They've been hard at work trying to improve the users' experience over the past couple years. Part of those improvements include better matching query intent to the content on the page. If they can tell from the query that the searcher is researching a product to buy, they'll give preference to the site that provides the most information, including pricing. I've got a client that only sells B2B, so they don't show pricing unless you're logged in. They've been slowly losing ground to other sites that sell similar products but are open to sell to anyone. It's a struggle we've been dealing with, and the only causation we've been able to identify is that the lack of pricing information. You might try including a price range, like 'starting at...' or something along those lines. It's worth testing out to see if you're able to recoup some rank.

Thanks Michael, My gut would agree. It should be looked at in context and thanks for confirming that for me. Doesn't help when clients look at the tool though.

Thanks for your answers. I have decided to link to the less well performing pages with better on page optimisation to get more diversity in my inbound link profile. In my industry it is rare for external links to point at anything but the home page.

Thank you for the pointer. Google does indeed lease maps from Zenrin-DataCom. Now I just need to get my head around how they gather information as it is not obvious from their website.