Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
Yes, it's absolutely possible as long as targeting allows it, like John said. I like going this route, just like in Google. I split my campaigns by newsfeed (particularly with heavy-ups in mobile) and the right sidebar to create more visibility for my ads. I used to have a live example of this, but I can't seem to find it right now.
But, yes, it's definitely possible
Right around the holiday season last year (2012), Google reps stated press release sites would not be worthwhile for SEO purposes alone. Meaning, they would discredit link equity passed from the major PR sites. Now, it's worth noting that Google will make these announcements before actually implementing, but it usually means it's here or coming soon.
You'd probably be reallocating PR-funds and resources into something more long-lasting, like content and linkable assets.
References:
Hey, good questions.
1. Yes, that $372.37 is part of the total campaign's spend of $1,935.86
2. Phone call conversions only count if the call is 60 seconds long or done through a mobile phone for a click-to-call. Other conversions you're seeing simply indicate the phone number being displayed on the regular text ad in which the user clicks the ad and converts, in cases multiple times.
3. Same as the phone extensions, the social can be attributed to the association — OR — it can indicate someone +1'ing your company straight from the ad. Dig into the segmented extension data to break out what is what.
4. For dynamic, just make sure everything is logically set up and laid out. Dynamic campaign, dynamic extensions, dynamic ads. Just be ready for different data and possible skewing,
Unless the site is very small, you will definitely want to have (at a minimum) sub categories within the top-level pages. It's better for ui to have the site structured in a logical sense.
Your dev is right though, the closer a page is to the root the better it is for SEO. However, it is the ever present line we must straddle between building for SEO and for users. In my experience, the more you flatten, the higher the number of pages you must have on each URL.
Here's a great conversation on the subject on Webmaster World.
It will communicate that the relationship between the linked document and the current document. It's reverse of the rel attribute. Browsers do not use the attribute, but search engines can learn more about the relationship, such as: glossary, index, chapter, subsection and appendix.
Read more:
Google no longer shows ad rank/position. Google Shopping and PLAs have changed so much in the last year, and ads show in so many different places that rank/position no longer makes sense. Just go through the shopping process and note how many times you see an ad, then you'll realize how that metric matters less, or could be in different places throughout the process.
You'll have to rely on other metrics in AdWords to decipher how your ads are doing. Dig into the Columns and decide what matters to you most. Obviously Revenue and Cost-Per are the most valuable, but it's up to you/your client to decide other KPIs.
It's not the answer we want, but it's what we need to live with for now
Exactly. You'll have one landing page for the product, though you'll need multiple products within the feed with URLs pushing to the specific variant of the product.
So you'll push to Product X landing page, but when someone looks for Product X Blue Men's Medium Tall, the product feed will contain that and push to those exact settings. Simply having Product X in the feed is not good enough.
Yep, you're going to want to avoid the strategy altogether unless the infographic is extremely useful and proves to make a splash with users.
Share with like-minded power users on Social Media, reach out to powerful bloggers within your niche and talk to friends to get the word out. Also, Visua.ly is your friend.
Don't waste time going after sites like Ezine Articles or the like.. even one submission at a time.
My favorite part about programs like Market Samurai is that you can push out rankings whenever you desire.
Last time I fired up Market Samurai, it did not play well with universal aspects of SERPs, perhaps that's different now. If not, moz will be a big plus here. Another perk is the reports. They are pretty, they are straight to the point. Analytics is coupled with ranking data.. which is not nearly as fun as doing it yourself in Excel.. of course 
Moz's rank tracker has a richer feature set. The only downside is once-per-week updates. Which, for most, is more than enough ranking data.
Optimize things for search the same as Google, but with added info. For example, instead of just saying "iPhone 5 case," try using something product-specific, like, "natural cherry wood iphone 5 case."
Quality of info, categorization,and images is very important to Amazon, so don't cut corners. Beyond that, definitely get into Amazon's ad service to display your products. Just speaking from my/our experiences, this has helped a lot! After all of that, it comes down to user trust, etc. Think like a shopper. What do you want to see? Cost savings. High-quality imagery and information. Lots of reviews. LOTS of positive reviews.
External factors play a big part in this. If you aren't carrying a site like Amazon.com to use for your linking disposal, you're going to have a big uphill battle. Unfortunately, right now, part of that battle is the quantity of Time and significant natural growth within your link profile. Sites like Diapers.com can become a major competitor quickly (and you'll see this with Media groups & corporate conglomerates as well) as they have the whole network of sites at their disposal. Linking schemes between the properties can bring these relatively new players hundreds of thousands of dollars in organic traffic revenue in a relatively short period of time.
Your specific scenario is a tough one to speculate on.. simply because we can not see what you are seeing without looking at the sites in question.
To increase the review rate, I would suggest doing these two things:
Glad I could help!
Here are some good sources to get your feet wet: