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Hi, John Mueller said it depends, "sometimes they're seen as reciprocal synonyms, sometimes not." So in some keyword cases, Google would show the same results for a keyword with and without a hyphen and other times, it won't. Also read this @ https://www.seroundtable.com/google-hyphens-in-search-queries-23965.html Hope this helps. Thanks

Hello! I wanted to make you a screen video as it's a bit more nuanced, here's the link: https://www.useloom.com/share/ebddf32363444e6a9cbc2ddfab639612 (Sorry for my voice- had a cold!) It's 5mins, definitely watch! But in very brief summary - Google is ranking two types of content: property listing style pages, and articles. You can have two pages - one of each type and they won't cannibalize each other.

Hi Brian, Piggybacking off Kevin's answer, I agree. Typical FAQ questions and answers are all on one page, but if your answers will have enough content (depending on the question), then I would suggest building out individual pages. Some tips, make sure you directly write out the question be answered and then concisely answer it. The better your answer, the great the opportunity you have to rank in Postion 0 on Google. An FAQ page is a great opportunity to grab this position -- which puts you above all the other organic listings. Read more on Position 0 here: http://www.bluecorona.com/blog/position-0-google-rankings/amp/ To increase your chances of being featured as one of Google’s rich answers, you should: Identify a simple question and include that question within the text of your page Provide a direct answer right after the question Offer valued added info Make it easy for users (and Google) to find Use ordered lists, bullets, or tables that Google can read to take up more real estate in the “zero” ranking spot Learn more about featured snippets and rich snippets from Google » Hope this helps -- let me know if I can help with anything else.

Brian, yes, this is the best practice. The canonical tag is essentially telling the search engines that the letter page is a duplicate of what's on the other page. So, they should give the credit to the other page. Technically speaking, those letter pages are crawled by the search engines, but since they canonical tag is there the page is not indexed. Again, this is the best practice if you're going to have the content appear in more than one location. Ideally, I would probably split it up into separate pages (a page for each term) if you can write enough content for each term to have it's own page. But, given the scenario you're outlining, this is most likely the best practice for your site. I'm asuming that the letter pages are clickable in your site's navigation and that users can click on them easily.

Hi Brian Dan (Moz Associate) here. Bernadette and Excal pretty much nailed it. Just wanted to add that OSE, Search Console and other links tools may not always display every single link that exists out there on the web (especially OSE - OSE is the most 'filtered' index, showing mostly quality/relevant links and filtering out the most spam etc). Regardless, the best course of action is indeed to be sure your broken pages return a proper 404 status code, and Google will handle the rest