Hyphens in Keyword

[brian-madden]

Hi everyone,

I was wondering if anyone had any experience of whether Google treats keywords with hyphens differently. One of my websites main keywords is 'buy to let', however all across our website it is referred to as 'buy-to-let'. People always search without the hyphens. I recently heard that Google may only treat us as a highly relevant match and not an exact match for this keyword. I was wondering if anyone had any experience of this, and what is the best course of action to take.

Thanks

[Alick300]

Hi,

John Mueller said it depends, "sometimes they're seen as reciprocal synonyms, sometimes not." So in some keyword cases, Google would show the same results for a keyword with and without a hyphen and other times, it won't.

Also read this @ https://www.seroundtable.com/google-hyphens-in-search-queries-23965.html

Hope this helps.

Thanks