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Hi Brian, I think your approach will definitely provide some benefit, as long as you're focusing on quality, relevant links and your blog content is related/aimed at the same audience as your website. The more relevant the blog is to your website as a whole, the better the link value would be. I'd also work, of course, on your on-page optimisation, and answering/anticipating consumer questions with help pages which are as clear and precise as possible. Hope this helps!  Zoe

In general, I'd suggest you move away from a keyword-centric strategy and start thinking of your content in terms of themes. Google is pretty good at picking up on themes. And we're getting less and less visibility into keywords. With that in mind, I would probably pick a phrase or two as my core targets and then sprinkle in variations throughout the content. For example, you could pick data capture software as the theme for your whole site because of the volume there (See attachment). It's broad enough for everything in the site to relate to it. Then use your research on specific terms to inform your choices about page titles and other elements. A hierarchy like this may work: Software/Technology - main theme App - pages about your mobile applications Tools - feature pages; the 'tools' are components of or shortcuts in your software (See the "Screen Sharing Tools" heading on our page If pages are extremely similar, I would combine them. Your links will be more concentrated that way. And you can outrank competitors with quality content, even when they have more content. You could also try to target universal results on some of the more competitive terms. 8zsSAB8.png

Hi Brian, Welcome! To change your competitors in your campaigns please go to the campaign settings (top right) then you can edit your "Competitor Sites" (the pen icon). I hope this helps.