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Egol echoes what I was going to write. Would you trust someone else with a major portion of your website? What immediately came to mind was this MySpace incident with John McCain in 2007. http://techcrunch.com/2007/03/27/john-mccains-myspace-page-hacked/

I've set up WP sites on both A Small Orange and WP Engine. I like them both a lot, but WP Engine is my favorite. The extra cost is recouped in time not spent doing constant backups, installing updates, jumping through hoops to set up redirects, etc.

I changed to Wordpress SEO by Yoast. I had some issues with both Platinum SEO and Ultimate SEO, and have never had a problem with Joost's plugin. http://yoast.com/wordpress/seo/

Great Resource.

Hi Branden From what I understand favicons of any kind have no SEO value to them. Favicons have a benefit from a customer point of view if they save your website to favourites/bookmarks they will then be able to identify your website a little easier through the favicon as they will recognise the branding. One question that I don't know the answer to is: will the animated favicon slow down page loading time? If it does I would avoid them as this could have a negative effect in terms of customers interaction with your website. To be honest I'm not sure that it is worth creating an animated version if it is going to take you away from other brand building strategies. Although it could be fun creating them. Hope this helps.

You need completely different AND substantive AND engaging. Most of my content attacking similar keywords has 500 to 2000 words and 2 to 8 images.  Some have a short video. These pages hold visitors. Google has become very stingy about giving two positions on the first page of the SERPs.  Two years ago I had three and four positions on the first page of the SERPs for lots of my good keywords.  Now, it is hard to get more than three unless you are after keywords with very little competition or keywords that are very similar to your brand name.  However, I have a product page and an article page at the top of the SERPs for lots of keywords. I view the three keyword examples that you gave as being very distinct.  I would not expect those three articles to be in competition with one another.  Maybe "automotive advertising agency" sneaking in the the SERPs for "advertising agency".  However, if you are going after this in the USA market the competition for "advertising agency" is not especially easy.  I think it would be hard to get two listings on the first page of that SERP.