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Ryan,

Why do you say z-indexing is a blackhat trick?  I use it for my float bar on a few of my pages just to keep it on top, and it moves with the scrolling of the page.  I'm not hiding anything with it.

The reason I'm asking is because I have valuable links within scrollbar that I need indexed.  Google last indexed it today, but if I look at the "text-only" version, it only shows the visible part of the links.  Here's the page: http://www.rmtracking.com/gps-tracking-installers/gps-tracking-us.php

Any advice would be greatly appreciated.

Is an "overflow" (scrollbar) seo and Google friendly?  I only ask because it hides part of the visible text.

Great information from all of you.  Thank you!

Is it okay to create a landing page with a different url to get additional traffic to my site with ppc?  The purpose would not be for link building; I would only use it for direct marketing with ppc and people would click through to my main site via a no-follow link.  Is there anything wrong with doing this?

That's even worse.

You can always just have the content indexable on one page and add it to an image for all the other pages.

Is it possible for you to put that listing content in an image?  This would allow you to continue using indentical content on all pages.  However, the content in the image would not be searchable.  If you are just using this content for the user experience, that's fine.  If you want it indexed to add quality to the page, you will instead want to make each listing unique.

Theo, do a search on a company name who offers testimonials.  In most cases you will find their testimonials rank in the top 3 or 4 results.  This tells me that the search engines think it's important to let others know about the experience on the site, product, service, etc.  I do agree with you on one point, and that is that it's not easy to keep that flow of testimonials coming in.  This is the reason I started this conversation.

I don't see a lot of talk on here about using testimonials to build good content.  From what I have seen, the search engines love client testimonials.

I haven't found a good service provider for this yet.  I'm thinking something combined with Twitter or FB that also allows you to show the content on your site would be great.  Can anyone recommend a service like this? I'm checking out a service called, "Quick Vouch" but I haven't tested it yet.

HTML / CSS.  I just found a way to change this setting in my server host (GoDaddy), so it looks like that's all I have to do.  It doesn't appear that I would need to change anything in my htaccess file.

I take the following statement from Google as meaning we should only use the default 404 setting and not direct it to the homepage?  "Another example is when a site redirects any unknown URLs to their homepage instead of returning 404s. Both of these cases can have negative effects.............."   I guess I'm a little thrown off by the word "any urls."

I have the same problem.  I don't see any information in the Google link about setting up a proper 404 page.  Can someone advise how to do this or where to find info on this?

Great information.  My understanding was always the same as Steve's .....it depends on the ratio of unique vs. duplicate content.  A while back, I had read that this ratio was something like 80/20 (duplicate not to exceed 20%).  However, I think I will make each piece unique for best results.

I have about 50 internal pages on my site that I want to add a "Do it yourself tutorial" to in an effort to build the quality of the pages.  Is this going to de-value the content if I put it on all 50 pages?  It's difficult to write similar content 50 different ways.

Is a shared IP bad?  My site shares an IP on GoDaddy.