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Hi Robert, In general I would agree with Moosa, however, in this situation I think a drop-down menu is not the best choice. I think I understand why you want customers to be able to choose from the category page. It's most likely that there are a lot of colors to choose from, which means any drop down menu would be extremely long, and the presentation on the category page is quite attractive. Yes, the individual product pages are duplicate content, so you have a few options. Since your main content and color choices really live on the category page, you could do as Travis suggested and use the category page URL as your canonical URL for all the separate color product pages. In addition to that, if your preference is really that potential customers find the category page first and foremost, and you really aren't that concerned with them finding a page for an individual color, you could add a rel="follow, noindex" attribute to those pages as well, which would keep them out of the SERPs. However, if you are wanting to rank for longer tail search terms containing individual colors, this may not be the way to go. In that case, simply using the canonical should work. Still, those individual product pages may end up in Google's supplemental index with you category page being the favored result. All that being said, this scenario is extremely common on eCommerce sites. Keep in mind that there is no such thing as a duplicate content "penalty" per se. There may be negative fallout from situations like this, i.e. the wrong page ranking for a certain term, your crawl bandwidth being eaten up by many pages that are similar, etc. But I would make that secondary to the most important thing: What method will make it fastest and easiest for your customers to find exactly what they want? Do that, and then use some of the techniques mentioned to handle the SERPs. Hope that helps! Dana