Duplicate content on Product pages for different product variations.

[bobjohn1]

I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?

[Travis_Bailey]

Yeah, the URL changes. That's duplicate content. Handle it with a drop down menu. You appear to be kind of borked for the category pages, if that's how you're going to approach it.

[bobjohn1]

How would you suggest I do it instead? I'm a little confused on what you mean by a drop down menu. You mean for the different product colors?

[MoosaHemani]

Ok, I believe there are two ways of doing this.

1. If you want to keep the URLs separate then use rel=canonical on the pages so that Google can find where the original content is located but in that case you might not see all the URLs in the SERP results.
2. Why don’t you include a drop down menu on the product page that asks for a product colors. This way when someone will buy the product, they have to choose the color. In this case you have to have only one URL that asks the person to choose the color of the product before proceed to the next level.

Hope this helps!

[danatanseo]

Hi Robert,

In general I would agree with Moosa, however, in this situation I think a drop-down menu is not the best choice. I think I understand why you want customers to be able to choose from the category page. It's most likely that there are a lot of colors to choose from, which means any drop down menu would be extremely long, and the presentation on the category page is quite attractive.

Yes, the individual product pages are duplicate content, so you have a few options. Since your main content and color choices really live on the category page, you could do as Travis suggested and use the category page URL as your canonical URL for all the separate color product pages. In addition to that, if your preference is really that potential customers find the category page first and foremost, and you really aren't that concerned with them finding a page for an individual color, you could add a rel="follow, noindex" attribute to those pages as well, which would keep them out of the SERPs. However, if you are wanting to rank for longer tail search terms containing individual colors, this may not be the way to go. In that case, simply using the canonical should work. Still, those individual product pages may end up in Google's supplemental index with you category page being the favored result.

All that being said, this scenario is extremely common on eCommerce sites. Keep in mind that there is no such thing as a duplicate content "penalty" per se. There may be negative fallout from situations like this, i.e. the wrong page ranking for a certain term, your crawl bandwidth being eaten up by many pages that are similar, etc. But I would make that secondary to the most important thing: What method will make it fastest and easiest for your customers to find exactly what they want? Do that, and then use some of the techniques mentioned to handle the SERPs.

Hope that helps!

Dana