Welcome to the Q&A Forum

Thanks EGOL. Awesome as usual

Hello,

In a site I'm working on, there was a bunch of link farms. We cleaned them all up about 6 weeks ago. There's no evidence of them in any backlink profile anymore.

My sense is that Google Penguin hasn't forgiven this site yet. I think our backlink profile is now clean.

What experience do you guys have with the time it takes to be forgiven? And what content/site changes can I make to help be forgiven, even if they are large content/site changes?

Thanks!

Bob

This is very helpful mirabile, there was just so much other stuff above you to give "Good Answers" to. Thank you.

Hi, I've got an issue that I'm sure many of you are good at dealing with. I'm working with an authority in my client's industry. There is the president, who is definitely an authority. There is his wife, who has a name in the field, is an author in the field, but her name is not near as big as the president.

I found a really, really good topic for content that is attracting links in the industry - one of the best content topics possible which really needed to be addressed on my client's website.

I let them know that it needed to be an article of authority, but they had their assistant write it. It's good, she's talented - it's informative, interesting, has 2 embedded videos of the president talking, and is 1650 words. We haven't made the videos yet.

The thing is, doesn't this need to be written by the authority - president. He's a slow writer with zero time, but I think it needs to be his voice with his name on it to attract links.

He's super super busy though.

Should I:

1. Suggest that the president do a thorough editing of the article and put his name on it.

or

2. Have his wife (who has more time) do a thorough editing of the article and put her name on it.

or

3. Leave it as is

or

4. Have the president rewrite the entire article when he has time, which he would be resistant to.

or

5. Have the president's wife rewrite the entire article, which she would be resistant to?

What do you guys think with the little information I've given you?

Holy crap Marie, this strikes me as the golden truth. Right now our content is moderate. We're changing that fast. We're adding targeted user oriented thorough blog posts - 2 a week. We just started.

What advice do you have for me about the content given what I just said?

I went with bobhealthcoach.com

Thanks everyone.

Bob

Hello,

WHAT WE NEED NOW:

We need 300 product descriptions done. We have reached the point where we're hiring this done. How would you recommend we go about this.

200 products will be rewriting the supplier's product descriptions (one sentence each) and filling out a quicktable. There's just nothing to do there, no information anywhere.

About 100 products will be where the person writing the description and filling out the table will have to google the product's manufacturer and rewrite the information off of that website in an intelligible, interesting, paragraph that is informative.

Would you recommend we hire someone local to come work in our office that specializes in our niche, or are there any GOOD services out there for our case, even if it's just for the first 200.

OUR FUTURE PLANS:

We'll guess at the top few products and do some 10X work ourselves. No hiring needed there.

Once we know the top 50 products we will do some more deep hiring for 10X product descriptions, but that can wait.

Thanks.

Hello,

What's the best free (preferably) or cheap (would be OK too) audio streaming for websites?

It's not WordPress.

Doing podcasts and a radio show.

Also (not now, but eventually) looking for something live where we can take callers.

Thanks!

Bob

My client has about 300 products in 20 categories with a lot of overlap. How many clicks from the home page should we keep the products? We're not doing pagination. I'd been told several years ago that all products should be 2 clicks or less from the home page. Is this true today?

Thanks.

Hello,

Is there a difference between:

111 Streetname #L, City, CA, 84111

and then on facebook it's

111 Streetname #L

City, CA 84111

on two different lines? Note on the first one, there is a comma after #L and on the two line facebook page citation, there's no comma after #L. Should I add a comma on facebook after the #L?

Thanks!

Hello,

If you look at the top keyword in one of our companies, and across the long tail, you'll see one thing. Not better companies for the industry. Not companies with better information. Just Trusted names. Trust Trust Trust. Big guys you can trust and little guys you can trust.

So since everything's about branding trust in this niche, how do you revamp a website to instill new trust and thus increase in rank?

Resources are always helpful, or direct answers are more than welcome.

Thanks.

Thanks Eric,

I'd like to take the second keyword off of the home page to focus on the (first) main home page keyword, which we're slipping for. Do you think the home page strength (with my second keyword) is somehow supporting my internal page with the same keyword (the second keyword)?

Hello,

The following services site

nlpca.com

has a store at

shop.nlpca.com

Would the store be stronger if it was at

nlpca.com/store

(in a subfolder) and included in the main navigation? The moz bar suggests not but I just want to make sure.

Thanks.

Jeff, have you seen this:

http://youtu.be/_MswMYk05tk

is he just trying to keep it simple and subdirectories are actually better?

It completely depends on your niche, your goals, your competition, the amount of time you have, and the expertise level of the person writing the description.

Your Niche and Competition:

Google the top 5-10 product descriptions from a high traffic, important keyword in your industry. For best results, track at least 10 keywords. Each keyword can be different, so you may have to be careful there. Look at the top 5-10 results for a product-related term. Are they long descriptions? Are they short. Are there none? What's the content of them? What features and topics do they have? How's the UX and mobile? I could go on and on.

Your Goals:

Are you looking to do a 10X product description or just throw a little something together. I always recommend re-writing the manufacturer's information in your own words at the very least. See Rands Why Good Unique Content Needs to Die for more

This brings in the writer's Experience Level

Are you a beginner or an expert in the niche? You may not be able to write 10X content if you know nothing. Try rewriting the manufacturer's info for starters. You will learn a lot. Never copy and paste from another website into your own!

Which ends with time and scalability

Do you have all the time in the world or 5 minutes per description. Most medium difficulty level niches require a store with lots of content and at least 200 products just to get started, but it can vary widely and it really depends. Try balancing between not spending enough time and spending all day on one 10X product. Try making your top 10 hitters (by profit) 10X. or make your top 30 or 50 10X. 80% of your profit comes from 20% of your products. Sometimes it's more extreme.

I hope I have helped.

Hello,

There are some ways.

#1 talk to customer service and see what calls or emails they've had on the products in the category, or what they know about the category from working with customers. This will give you a more 10X FAQ.

Despite that, you can research the appropriate on Google, which will be useful information and needs to be included but will not make it dynamic.

You need to talk to someone who is in the business of working with customer service in each area to do the best job, whether it's in your company or not. Otherwise, you can simply Google the information, tailor what you know, and make the best FAQ possible. Try to always include something that's not in Google search that sets you apart.

I'm sure other more premium members will have other ideas. My suggestion is just our standard practice. I don't know what level you are at.