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BlueprintMarketing

Hi I am looking & will give you my input

I think if you make the URL's you want people to look at full (not live) you would get more feedback.

Like this https://poweredtemplate.com/powerpoint/templates/next/25/1/index.html

you could definitely make it a lot easier for the user to find what they want by making the navigation larger the search is crucial I'm pretty sure that's how most things happen. But I didn't notice left side navigation for 30 seconds and I was looking for navigation. I would keep the navigation in the same place and not have three different types of navigation on one page.

I realize that's easier said than done but because of mobile first indexing Google will devalue URLs hidden from mobile so your navigation as I've seen it on an iPhone is what Google will index.

Browse by category

On the homepage I hope is only on the homepage? having that many of the same links on page after page will kill your crawl budget. I also doubt people go down there and use them very much you what might want to add HotJar in order to figure that out with data. give me a couple of days and I'll give you a pretty good assessment of what I would do in your shoes sound good?

Your publishing the site in six languages at least give me some time with this but I would make it much more apparent to the end-user that you have so many different languages. You have serious Hreflang issues which is not good for the crawl budget "Return tag error (page does not link back)"

http://hreflang.ninja/check/?url=https%3A%2F%2Fpoweredtemplate.com%2Fpowerpoint%2Ftemplates%2Fnext%2F25%2F1%2Findex.html

onclick="setLocale('es')">Español

Português* Nederlands* Français* Italiano* Deutsch* 中文* 한국어* <a< span="">You will have to

In terms of crawling budget Crawl depth and I'm happy to see you have at least 2 million back links.

are all languages getting a good amount of traffic?

URL Markup x-default

** give me some time to look into this and I will be more than happy to help you.**

All the best,

Tom</a<>

BlueprintMarketing

Don't "Buy Links" links from directories it is not safe!

Think like this should I would I pay to be on pay for Chamber of Commerce just for a Link? I would NOT

You can pay to join relevant sites **BUT NOT TOO BUY LINKS **

Content done better than great with outreach & PR will do the best

https://moz.com/beginners-guide-to-link-building/

Guest Posting to relevant sites with great content is not dead but it has to add value.

Flow the best on Twitter

Hope this was of help I don't mean to sound harsh just don't want you to lose your traffic.

Tom

BlueprintMarketing

I’m happy that you’re keeping up with Google it’s really important that you try & stay close as you can with Googles changs your accuracy that has become an industry standard I applaud “Moz Rank“ staying the industry standard.

BlueprintMarketing

PS See

https://www.seroundtable.com/google-trailing-slashes-url-24943.html

https://webmasters.googleblog.com/2010/04/to-slash-or-not-to-slash.html

https://www.seoblog.com/2018/05/remove-trailing-slash-urls/

Hope this helps,

Tom

BlueprintMarketing

It’s the same domain?

What was the changed about the site structure other than forcing a forward slash?

I would ask your dev to do a search and replace on the URLs putting them back to non “/“ then 301 t force a non forward slash you got a pick one or the other.

But if I was making a new site from scratch I would force use a forward slash.

Hope this helps,

Tom

BlueprintMarketing

Of course anytime. If you would like to give me other examples for a look at the site I can give you a lot more information.

Glad to be of help!

Tom

BlueprintMarketing

301 use page to page 301 redirects when Migrating a New Site From Development To Live

You need to have page to page 301 redirects

bigger photo https://i.imgur.com/PsM0S7N.jpg

I can get very into depth on this if you'd like just let me know if this answers your question if it does not I am more than happy to go farther into detail.

Look for internal redirects that were not made or are still showing a 301 should be searched and replaced the new URL. And of the 301 Redirect Logic in place.

You can use deep crawl, screaming frog SEO spider & Moz to find these 301 or lack of 301

keep a lookout for the 404 status as that will be your old age that carried link equity and is now pointing the abyss you want to redirect that page to your new press rumbling structure.

** Things that will help you with this process**

Make 301's

https://searchengineland.com/create-301-redirect-map-203248
https://support.google.com/webmasters/answer/93633
https://www.rapidtables.com/web/tools/redirect-generator.html
https://www.htaccessredirect.net/
Nginx is almost as popular as Apache and in my opinion better here is an htaccess converter to Nginx
https://winginx.com/en/htaccess
WordPress site structure
https://yoast.com/wordpress-seo-url-permalink/
** Understanding and finding 404's**
https://yoast.com/thoughts-404-not-found/
**Changing WordPress permalinks **
https://yoast.com/research/permalink-helper.php
Running a site crawl and checking the current status of your URL's
https://www.deepcrawl.com/

(1&2 Checklists of up to 500 URLs. It's quick, easy and free).

** You can always use Moz**
https://analytics.moz.com/pro/manage-campaigns
or
https://analytics.moz.com/pro/research/crawl (faster)
Checking the current status of any URL any time.
https://varvy.com/tools/redirects/
https://httpstatus.io/

Sincerely,

Tom

PsM0S7N.jpg

BlueprintMarketing

I have underlined and italicized your questions and answer them the best I can this hour. I also gave you all references and I hope you will start using topic clusters and pillar pages or hub pages there are a few words these. Below I have outlined what I would do with the URL structure remember simple as possible.

Please let me know if you have any questions I know the information I'm giving you is a lot. I want to answer your question thoroughly and I know if you go through this you will have a much better understanding.

You want to create relevancy and make sure you're not going to deep or more than three clicks away from the homepage. You can also use tools like deep crawl to tell you the deep rank this is a score that is provided to show you the power of your internal links. You can use Oncrawls INscore to do the same thing.

Saving you a lot of the work described in the information below. At the end of the day, you want to build a pillar page and have topic clusters

"National/State/City level data - all pages have slight variations in the data and descriptions - but we're seeing Google index some of the city level data for national level keywords".

Are you going after more than one country?

_www.mysite.com/Country/State/City/Topic.html _ ( do not use capitals when making URLs. It makes a separate URL entirely)

You do not to the country unless you are using hreflang? remember if you're not you can determine the country you want to target in Google search console the old version these are the instructions https://support.google.com/webmasters/answer/6059209?hl=en

remember mobile first means shorter URLs
hostname/2 letter country or language/state (abbreviation)/city
www.example.com/us/tx/dallas/
ideally/category = tx or (the state of Texas)/city
www.example.com/tx/dallas/topic/
/products/category/sub-category/slug
Decisions about URL structures and decisions about the IA of your website both involve questions about grouping and hierarchies of pages. For example:

URL: should the path of an individual product be:
/product-slug
/products/slug
/products/category/slug
/products/category/sub-category/slug
IA: how should we group our product pages and link between them:
Should there be a link “up” to the parent category?
How many “levels” of sub-category page types should there be?
How do we link between sibling products in the same (sub-)category?
How many products can we reach in (e.g.) 3 clicks from the homepage?
then as you add more things to the city of Dallas you can keep them in a pillar page

the categories to track are:

Page URL
Cluster topic
Subcluster (if applicable)
Keyword to rank for
Is it linked to the pillar page? (Y/N)
Is it relinked (if applicable)? (Y/N)
Any other other actions needed
Has the other action been taken yet? (Y/N)
Links out to pages 1, 2, 3, and/or 4
Is it also a sub-pillar page (if applicable)? (Y/N)

( if you do not do business outside of the United States do not place the country's name in the URL)

If you are getting good results with the "state/city pages" referenced below and replace their conical tag it will not index

_"I've toyed with the idea of using the national level page as the canonical for the state/city pages - but I don't want to hurt state/city level keywords." _

If you replace the state/city pages with the national level pages and the state/city pages are ranking well they will cease to rank well because you will have no index them.

I will add more to this tomorrow I hope this is better for help,

respectfully

Tom

1EdRpx4.png QF6GkML.png zXZJOq8.png DKsI3O7.png bswxcK1.png

BlueprintMarketing

I would us a different rel="canonical" only url for the canonical & kee the microdata link as just a link.

I agree it is probably Just the tool but from what I can see mixing microdata & the canonical is not the best way to go.

<link rel="canonical" href="http: example.com="" "=""></link rel="canonical" href="http:>

you want a free way to test up to 500 pages https://screamingfrog.co.uk/seo-spider/ like Paul said any tool can be wrong but it looks like you should not mix the canonical something the end Users can click on

tom

BlueprintMarketing

Using link research tools I was able to find out you have approximately Backlinks 569K with only Ref Domains 1K

that is not a great ratio.

One of the things I think that is extremely important that you know in conducting research on your site using builtwith.com I was able to find out that you have different canonical's for three of your four possible domains

https://www.
https://
http://www.
http://

This is something I noticed when looking at your site and has a lot to do with link equity all of your redirects are pointing to different URLs with different canonical's

https://i.imgur.com/hJz4w1o.png

This is an excellent tutorial on how to force HTTPS using Nginx or Apache

https://kinsta.com/knowledgebase/redirect-http-to-https/

if you need a lot of help with this stuff Kinsta also a very good WordPress hosting company

**If your web server is running Nginx, **

server {
listen 80;
server_name nightwatchng.com www.nightwatchng.com;
return 301 https://nightwatchng.com$request_uri;
}

If your web server is running Apache,

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

You can also just use plug-in but I recommend not using plug-ins if you don't have to this one's very lightweight

https://wordpress.org/plugins/really-simple-ssl/

you may also need to use redirect rules like this one

https://www.aleydasolis.com/htaccess-redirects-generator/

https://www.aleydasolis.com/htaccess-redirects-generator/www-to-nonwww/

<ifmodule mod_rewrite.c="">RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.nightwatchng.com$
RewriteRule (.*) https://nightwatchng.com/$1 [R=301,L]</ifmodule>

A similar tool for nginx

https://www.scalescale.com/tips/nginx/nginx-redirection-www/

Redirect non-www to www for all your domains
Place this code inside your server block {}:

**return 301 $scheme://$1$request_uri ;**

The full example in a server block {} to:

server {
   server_name "~^www.(.*)$" ;
   return 301 $scheme://$1$request_uri ;
}

Redirect www to non-www

Redirect www to non-www for a single domain
Place this code inside your server block {}:

return 301 $scheme://mysite.com$request_uri;

Example:

server {
   server_name www.mysite.com;
   return 301 $scheme://mysite.com$request_uri;
}

Hope this helps,

Tom

PS

(I really wish there was a way for this tool to save a draft because I just wrote a very long reply and it's gone. Either way here is a shorter version of what I had written before.)

hJz4w1o.png

BlueprintMarketing

If you need anyone to back up what Roman said he's exactly right.

You need to add the canonical to your site so it is self-referencing I would not add it to any URLs that have parameters/query strings or any URL that you want to be in Google's index.

In your example you show the same page twice I added https:// just to make it a full URL for the example and please do that when you add the canonical's

With the rel canonical, you're telling Google that your parameter is not something you want to rank for

You want https://domain.com/page.html to rank

** not**

**Page URL: https://domain.com/page.html?xxxx **

So as Roman said you would add a rel canonical like this below. Please keep in mind when you add these you must add HTTP or HTTPS depending on what your site is up for as well as www. or non-www. & always use absolute URLs

For example, search crawlers might be able to reach your homepage in all of the following ways:

Cite: https://moz.com/learn/seo/canonicalization

More references

I hope that helps,

Tom

BlueprintMarketing

WPEis run on a base server using Apache with a Nginx proxy so you can use the WP engine 301 redirect system built-in or you can simply add a redirect to the HTAccess file. If you would like to use a tool to do this I recommend this one another alternative is to ask WP engine to make a change for you.https://www.aleydasolis.com/htaccess-redirects-generator/non-slash-vs-slash-urls/ApacheJust copy to your htaccess:```
https://example.com/page/

**https://example.com/page** 
``` 
<label for="nonslash">**Slash to Non-Slash URLs**</label>

> <ifmodule mod_rewrite.c="">RewriteEngine on
> RewriteCond %{REQUEST_FILENAME} !-d
> RewriteRule ^(.*)/$ /$1 [L,R=301]</ifmodule>

**Non-Slash to Slash URLs**

```
****Apache**
https://example.com/page**

https://example.com/page/


> <ifmodule mod_rewrite.c="">RewriteEngine on
> RewriteCond %{REQUEST_FILENAME} !-f
> RewriteRule ^(.*[^/])$ /$1/ [L,R=301]</ifmodule>

USEING Nginx to do

**https://example.com/page/**

https://example.com/page


As you see, there is one tiny difference between those two URLs, and it’s the trailing slash at the end. In order to avoid duplicate content, if you are using Nginx you can **remove the trailing slash from Nginx** URLs.

Place this inside your virtual host file in the server {} block configuration:

> ```
> rewrite ^/(.*)/$ /$1 permanent;
> ```

Full example:

> ```
> server {
> listen 80;
> server_name www.mysite.com;
> rewrite ^/(.*)/$ /$1 permanent;
> }
> ```

All done, now Nginx will remove all those trailing slashes.

USEING Nginx to do
https://example.com/page
https://example.com/page/


Add a trailing slash by placing this inside your virtual host file in the server {} block configuration:

> ```
> rewrite ^(.*[^/])$ $1/ permanent;
> ```

Full example:

> ```
> server {
> listen 80;
> server_name www.mysite.com;
> rewrite ^(.*[^/])$ $1/ permanent;
> }
> ```

From now on, Nginx should add your trailing slash automatically to every url

*   https://www.scalescale.com/tips/nginx/add-trailing-slash-nginx/
*   https://www.scalescale.com/tips/nginx/nginx-remove-trailing-slash/

 I hope this helps,

Tom

BlueprintMarketing

No index & test Indexing Before You Launch

The domains are intended for development use and cannot be used for production. A custom or CMS-standard will only work robots.txt on Live environments with a custom domain. Adding sub-domains (i.e., dev.example.com , ``test.example.com) for DEV or TEST will remove the header only, X-Robots-Tag: noindex but still, serve the domain. robots.txt

To support pre-launch SEO testing, we allow the following bots access to platform domains:

Site Auditor by Raven
SEMrush
RogerBot by Moz
Dotbot by Moz

If you’re testing links or SEO with other tools, you may request the addition of the tool to our robots.txt

Pantheon's documentation on robots.txt: http://pantheon.io/docs/articles/sites/code/bots-and-indexing/User-agent: * Disallow: / User-agent: RavenCrawler User-agent: rogerbot User-agent: dotbot User-agent: SemrushBot User-agent: SemrushBot-SA Allow: /

BlueprintMarketing

I could not agree with you more.

BlueprintMarketing

Dan took the words out of my mouth I would do exactly what he just described honestly.

When you search your site for

| Search for: fascinators |

You see a lot of good content but it in hub pages as Dan would say and I agree with him on that as well.

Sincerely,

Tom

BlueprintMarketing

Any time always happy to help me let me know if I can be of any service in the future.

BlueprintMarketing

Always remember to EAT Expertise Authority and Trust when choosing authors ( your picking authors have content in there and I'm assuming that's part of it. Great list Roman thumbs up man

BlueprintMarketing

I agree with most of what Roman said 2 h1 will not be the end of the world.

still I thin it is something I would avoid I would use the h1 as the on page introduction and then use as many h2’s

as needed Google still looks at the h1 tag

google dose try to look at your site design it crawls css & JS like in fetch as a Google Bot

Hope that helps,

Tom

BlueprintMarketing

Hi Ben,

Please let me know if you have any more questions or if I did not your and your satisfaction.

Respectfully,

Tom

BlueprintMarketing

Please let me know you would like more questions answered or if I did not answer the question in full.

Respectfully,

Tom

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BlueprintMarketing

@BlueprintMarketing

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301 use page to page 301 redirects when Migrating a New Site From Development To Live

No index & test Indexing Before You Launch

Pantheon's documentation on robots.txt: http://pantheon.io/docs/articles/sites/code/bots-and-indexing/User-agent: * Disallow: / User-agent: RavenCrawler User-agent: rogerbot User-agent: dotbot User-agent: SemrushBot User-agent: SemrushBot-SA Allow: /

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