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BlueprintMarketing

if you were a Moz content user and paid for it obviously you get 50% off of BuzzSumo for six months I believe.

I wish they would keep it around me honest I like it I was going to recommend scribecontent.com but they are now only offering it to hosting subscribers.

I would use

http://buzzsumo.com/blog/50-of-content-gets-8-shares-or-less-why-content-fails-and-how-to-fix-it/

https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles

https://d380wq8lfryn3c.cloudfront.net/wp-content/uploads/2015/09/04144737/BuzzSumo-LinksSharesReport-v6.pdf

https://www.quora.com/Is-there-any-alternative-to-BuzzSumo

https://seosemtools.knoji.com/buzzsumo-vs-ahrefs-vs-moz-seo-tool-seo-tools-reviewed-and-compared/

BlueprintMarketing

I would use schema on the URL, so Google knows what you want to appear as your logo. However, the description is not as necessary.

script type="application/ld+json">

{"@context": "http://schema.org/",
"@type": "Organization",
"url": "http://www.yourcompany.com/",
"logo": "http://www.yourcompany.com/logo.png"
}

If you use <a class="selected" data-selects="microdata">Microdata</a> schema you will have your description show up on your page you want that?

https://schema.org/logo

ACME Hotel Innsbruck

alt="hotel logo" />

A beautifully located business hotel right in the

heart of the alps. Watch the sun rise over the scenic Inn valley while

enjoying your morning coffee.

![](company logo.png)alt="Company name"/>

alt="image description" title="image tooltip"/>

Alt text is best when always used but you do not want to make it too long. Three words should suffice at most As far as a description goes under your logo that's a choice you in your designer have to speak about I would think it would look a little odd.

Keep in mind

"Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue."

I hope this helps,

Tom

BlueprintMarketing

I have seen a very definite change on one client site which uses an exact match domain.

With that said I believe what was occurring was double anchor text from internal linking and external linking carrying the domain name into the back link.

Honestly, this is only a hunch, but the site has been increasing in traffic for the past 2 1/2 years pretty steadily.

This was the first big down cycle and as Google has stated this will not affect the domain entirely, but it will change the pages hit by spam.

I'm going to run a couple of tests on dummy sites that get at least take 10K of traffic every month allowing for comment spam and link spam to it individual pages and watch the fallout.

I do agree with you about what Dr. Pete mentioned it delayed Google has to crawl all the sites depending on your crawl budget and even regional internal Google page rank it could affect some more quickly than others.

US sites will be the first to feel the peak of Penguin.

For anybody tuning in on the subject here are some good references.

I hope this is of help,

Tom

BlueprintMarketing

Hi Tim,

I am happy I could be of help. I ran into a similar issue and that was the fix it was good timing.

Let me know if there's anything else I can do.

All the best,

Tom

BlueprintMarketing

Are you able to upload the back links or would you like me to grab the back links for your site?

Then run it through deep crawl we can see if the old back links match and make them match if needed?

I would love to see the deep crawl result. remember deep crawl will help you as well

Hope this is of help,

Tom

BlueprintMarketing

Kate keeps giving great advice.

If you have a multilingual, SEO, PPC & content team Further the budget for the infrastructure ( it's going to be very expensive either way, to be honest)

You will get more out of multiple domains ccTLD's

I would love to hear how big the company is that you're doing this for and exactly how many people will be working on this project?

If this expansion works well and your business decides to go after China and Russia you have a deal with two more search engines. Also if you go to Japan, you want to focus on Yahoo as well.

If you start using

https://www.yandex.com/ Russia Ukraine
&
http://www.baidu.com/ China
http://www.yahoo.co.jp/ Approximately 30 to 40% of Japan
the good the bad and the scary about Google and Yahoo Japan
https://www.clickz.com/who-does-it-better-yahoo-japan-or-google-japan/26403/
You will have to deal with regulations as well as differences in the way the search engine handles traffic. IP addresses matter

Companies like Fastly & Akamai will offer a type of super pop that gives you a static IP although it's not inexpensive.

I imagine It's possible for you to end up in Asia from what it sounds like? if there is a return on the investment. Remember in Japan people like Yahoo quite a bit.

I hope this is of help did not mean to go off track but you are talking about quite a few languages.

Sincerely,

Tom

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BlueprintMarketing

corrected the Deutschland tag good catch.

BlueprintMarketing

Yes sorry about that. The code for Germany is DE–DE the code for the German language is DE

I am sorry about that I tried to make it as easy as possible to understand but even I was getting a little tired towards the end.

excellent catch.

I would definitely customize the folders so that the languages in German Including URLs.

Kate makes an excellent point about a real choice that you have with going with subfolders or a unique domain.

There is an extraordinarily larger amount of work with multi-Geo domains however if you're starting from scratch and you think about it most of the URLs from the country are targeting will benefit your site in Whatever country or ( whatever content is on the site that linked to you)

Also if you're going to focus in the future hypothetically let's say Japan or China you will want to target different search engines other than Google these will be dependent highly on your IP address. There are ways to proxy it and make it work but infrastructure it's expensive and so does essentially doing SEO for a site per a language.

hreflang will allow you to keep the subtle differences in English for instance in the UK and elevator is a lift in Canada color is spelled differently small things do make a difference, and you should have those subtle things in your content.

I understand what you're saying about just using English and pushing it out there. You could generalize English and target no country whatsoever I would be interested to see how that worked out. Obviously, you have more than one copy Of English without hreflang you will have problems with duplicate content.

Kate brings up a very good question how big your team is? Who else will be assisting does everyone understand that search is impossible to do if you do not know the language as well as PPC. So you'll have to have native speakers I'm sure you do just want to bring up a couple of points.

What are you using for a CMS for have you made that choice yet? What are you going to do to host the site?

Hope this is helpful,

Tom

BlueprintMarketing

You will want to listen to Kate. As simple as it may seem it's extremely complicated.

Your example is right below my example is below that

"URL for the USA: https://company.com/en-US/products/product-name/ just use /US if not targeting Spanish in the United States
URL for Canada: https://company.com/en-ca/products/product-name/ No French-Canadian? just use/CA
URL for German Language Content: https://company.com/de/products/product-name / in Germany I might not be able to read your URL I would speak just Deutsche
URL for rest of the world: https://company.com/en/products/product-name/." the rest of the world should not need EN as they speak lots of languages. You want to showcase your language offerings to them.

My example is below this line my example is below but say were targeting the United Kingdom with your URLS

URL for the USA: https://company.com/us/products/product-name/ hreflang=”en-US.”
URL for Canada: https://company.com/ca/products/product-name/ hreflang=”en-CA”
URL for Canada FR: https://company.com/ca-fr/produits/nom-du-produit/ hreflang=”fr-CA” />
URL for German Language Content: https://company.com/de/produkte/produktname/ hreflang=”de” />
URL for rest of the world: https://company.com/products/product-name/ hreflang=”x-default

This is the code you should add in a page's tag for the UK version of company.com would be:

URL for German Language Content: https://company.com/de/produkte/produktname/ hreflang=”de”
Note I used German in the URL instead of English because that is what my target audience will be reading.
URL for the USA: https://company.com/us/products/product-name/ hreflang=”en-US.”
URL for Canada: https://company.com/ca/products/product-name/ hreflang=”en-CA.”
URL for Canada: https://company.com/ca-fr/produits/nom-du-produit / hreflang=”fr-CA” />
company.com/” hreflang=”x-default” />
_https://company.com/products/product-name/_

Note I used French Canadian in the URL instead of English because that is what my target audience will be reading. ( I do not know French-Canadian so I really just used French) French-Canadian was also modified there are different versions of English as well with Canada and the UK

https://company.com main UK version of the site, a German language German subdirectory, an English-language Canadian subdirectory, and a French Language Canadian subdirectory:

Also, you add to the Hreflang tag is the x default code:

This is an additional line, which tells Google that this version of the site is the one that should be displayed if no other version of the site is suitable. If this link happened added to the example at the top of the page, then if someone from Spain visited the site Google would direct them to https://company.com

All you have to do is list the alternative version of the pages and have the x default at the bottom. For example, this is what you would do for the English Canadian version:

company.com/” hreflang=”en-GB” />
company.com/de” hreflang=”de” />
company.com/ca-fr” hreflang=”fr-CA” />
company.com/” hreflang=”x-default” />

If you're using any languages that have read right to left this will be an issue with encoding you can no longer get away without making sure, there's no byte order mark in your code, and you must use UTF-8

Tools

Especially when you get into all the different languages and encoding correctly or different dialects being a German myself I am keenly aware of the differences and it would affect my search intent as well.

So if you're going, /de/ German make sure you’re Just looking to target those with the ability to speak and read German not a particular region like Germany itself, Austria, Switzerland, etc.

Not to say that/DE will not suffice but you will want to ensure you're targeting The language as well as the country or just the language depending on what your exact goal is.

I hope this helps,

Tom

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BlueprintMarketing

http://d.pr/f/1gcfL+

Your backlinks do not redirect if you change the domain or you lost a lot of backLink

http://d.pr/i/1kjWw+ Your site is not mobile friendly on all of the URLs.

http://d.pr/i/1h0Iv+

It could also be the nature of your business. I'm in Winter Park Florida small world

BlueprintMarketing

I will do an audit using DeepCrawl if you like ?

I'll have a look at everything that's going on but I would need access to the analytics in order to actually tell you anything that would be very extremely helpful .

BlueprintMarketing

Of course I The anchor text matters. but at the same time is a lot more money to get an enterprise bitlly account and I would not use bitlly for everything. I would use regular redirects

BlueprintMarketing

In a perfect world if we could control all the links that link to our site we would have them link to the new URLs. However what I was trying to illustrate is that when you change your URL there is a method of making sure that the old directly which are going to be pointing to your older URL structure Wilburn point to your new URL structure via 301 redirect.

Considering you are changing the URLs with links e.g example.com/old must 301 redirect to example.com/new

BlueprintMarketing

You have to search and replace the new sites URLs with the same consistent URL not from the dev server then block the dev server.

search and replace the URLs in the new site.
block the developer site with a password

First things first take Make sure you have all the images and code on the http://clientwebsite.com/

Then go to the new site and do a search and replace on all the URLs including the database.

Search for http://developmentwebsite.com & replace with http://clientwebsite.com

After doing this.

Go on to the development site and block URLs by password-protecting your server directories

Place a password on the site preventing it from being indexed by anything or even accessed without using the password.

You might want to check the header tags in the development site URLs. This would only be for curiosity you really want these things gone.

Did you check for

_(…)_
**X-Robots-Tag: noindex**
_(…)_

Or no index meta tag in the section of your page:

Lastly, remove the offending URL's from Google if you must & follow this guide when launching sites.

https://pantheon.io/sites/default/files/perfect-website-launch-pantheon-ebook_0.pdf

I hope this helps,

Tom

BlueprintMarketing

They are exactly right as long as the page is the same page. You will get a proper 301 without loss of link juice.

However, if you create new URLs that are not relevant to the old URLs and 301 redirects them, they will become a soft 404 error something that is dangerous.

I would index my site using https://deepcrawl.com or https://www.screamingfrog.co.uk/seo-spider/

Take the URLs that I am going to change along with the back links and download them to a CSV file.

After that, I would take the site with the new URL structure And compare it my old URL structure

You can also upload your backlinks and make sure that they are going to the same URL ID you can compare the two using deep crawl or upload using screaming frog

This would allow you to synchronize your changes.

See

https://www.deepcrawl.com/knowledge/best-practice/what-you-need-to-prepare-for-a-website-relaunch/

https://www.deepcrawl.com/migrating-a-website-with-deepcrawl/

TEST YOUR NEW XML SITEMAP

Testing a new XML Sitemap before you put it live means you can see whether any important URLs are missing from the new version, and also whether your new version is looking as expected.

(DeepCrawl: Put your legacy URLs in the sitemap and only start highlighting URLs from your new site once they have been indexed. This may take up to three months).

CRAWL THE NEW SITE WITH MODIFIED URLS

You can replace any absolute links to your live site with URLs from your staging site using the URL Rewrite function. This is useful if you are adding a specific section to your site and want to test how it will perform within the wider context of your site architecture.

https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/

I hope this helps

Tom

BlueprintMarketing

You need to think about the end-user. Especially the mobile end-user

I would personally get rid of the drop downs make part of your navigation go to its own page which then holds the URLs for that category.

Drop downs are hit or miss. You don't want a menu that's too complex for the end-user there the person you have to think about. Google has relaxed its rules but thinks about large websites that have very simple menus. Look at Moz.com for instance. It is doing exactly what should be done for menus

Put the important stuff at the beginning. Avoid drop down menus, avoid filling the entire side of every page with the same static links.

You have to think of the way Google crawls a website and your crawl budget. Where Google is crawling the same URLs over and over again. Googlebot will stop crawling your site earlier if it has to crawl the same URLs or than once. ( unless you are a Fortune 500 brand)

On your site using a mobile device you should place your navigation at the top of your page, not in the middle it's very confusing on mobile.

See:

http://www.responsinator.com/?url=www.familychristiandoors.com%2F

You can use this tool to test mobile navigation

http://www.responsinator.com/

Examples of very large sites with excellent navigation.

Example of well-made large menus

Reference content

** Crawl budget reference**

I hope this helps,

Tom

rumble-mobile.jpg

BlueprintMarketing

if the short URL tool uses a 301 redirect, you got 100% of Link juice as of last week.

I have seen many cases of short URLs redirecting and passing high-quality link juice it works. Ideally, you would have the URL pointing directly at the site I would not want to build a lot of URLs coming from short URLs if you know I mean. But as far as link juice being lost please read this excellent update on Google's new views on 301's

https://moz.com/blog/301-redirection-rules-for-seo

Hope this helps,

Tom

ojpp6YR.jpg

BlueprintMarketing

Your transactional tag needs to fire on {{event}} equals transactionComplete. This way you’ll be 100 % certain that the data is in dataLayer by the time the tag fires, because the trigger event is pushed at the same times as the transactional data!

dataLayer.push({

'ecommerce': {
'currencyCode': 'EUR', // Local currency, type string
'impressions': [
{
'name': 'Triblend Android T-Shirt', // Name, type string
'id': '12345', // ID, type string
'price': '15.25', // Price, type string
'brand': 'Google', // Brand, type string
'category': 'Apparel', // Category, type string
'variant': 'Gray', // Variant, type string
'list': 'Search Results', // List, type string
'position': 1 // Position, type number
...

https://www.savio.no/analytics/easier-enhanced-ecommerce-product-promo-tracking

dataLayer.push({
'ecommerce' : {
'purchase' : {
'actionField' : , // WRONG! This key requires a value
...
});
dataLayer.push({
'ecommerce' : {
'purchase' : {
'actionField' : '', // BETTER!
...
});

For example, if you’re using a Custom HTML Tag to build your eCommerce dataLayer, add an ‘event’ push in there, which you’ll then use as the firing rule for your transactional tags:

case 'cart': // Track Add to Cart clicks
dataLayer.push({'event':'addToCart',
'ecommerce':{
'add':{'actionField':{'list':pid.list},
'products': [{
'name':pid.name,
....code................
'dimension1':pid.dimension1, // Discount in percent
'metric1':pid.discount // Discount amount
}]}}});
..........more code......................

http://www.simoahava.com/analytics/track-content-enhanced-ecommerce/

http://www.simoahava.com/analytics/enhanced-ecommerce-tips-and-learnings/

https://www.savio.no/analytics/easier-enhanced-ecommerce-product-promo-tracking

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BlueprintMarketing

Google search console Index Status report

Google Webmaster tools tell you in the

https://support.google.com/webmasters/answer/2642366?hl=en

if you want to know without a doubt you have to connect Google Analytics to Deepcrawl it will say exactly how many URLs are in the index.

Now that Google Analytics can be added to screaming frog you can do something very similar.

I Hope this helps,

Tom

BlueprintMarketing

I use BrightEdge, But now that DeepCrawl works with Conductor Searchlight I am thinking to look into using Conductor Searchlight. I will reply more on this sorry have to run and grab some dinner. Will respond in less than 30 minutes

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BlueprintMarketing

@BlueprintMarketing

Posts made by BlueprintMarketing

ACME Hotel Innsbruck

TEST YOUR NEW XML SITEMAP

Google search console Index Status report

Google Webmaster tools tell you in the

https://support.google.com/webmasters/answer/2642366?hl=en

if you want to know without a doubt you have to connect Google Analytics to Deepcrawl it will say exactly how many URLs are in the index.

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