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Hi Michael, Thanks man that means a lot! All the best, Thomas

Evgeny, Instead of just writing it out for you, here is the easy way to get see the code set up in a situation like you have. Schema.org/Place The first example (scroll past the definitions) seems to fit your selling a product in a specific area. If you do not have a SF or a Chicago address, do not use that. For the region, you will still have either CA or IL. Make sure you limit it to those pages where you are focusing on those markets or you will affect others that you did not want to affect. So, if you are trying to sell all over US but have products that are specific to these areas, you need specific pages for these. Hope that helps you out, Robert

I think it depends a lot on quality, honestly - a "mat release" could just be glorified article marketing, if the sources are questionable. It's easy for someone to make big promises, but odds are you won't be on the LA Times, you'll be on the "hundreds more trusted sites", especially if the price-tag is too good to be true. I disagree re: first-indexed always winning. Authority can overwhelm that, in some cases, and a major news outlet could get credit for your content. Google is still not great at this. Now, if it's linked back, as you said, that definitely helps a lot. So, let's say you post something and it goes out to 800 sites. Typically, some of those sites will be flagged as duplicates and filtered out. Yours may not be, but if enough of them are, those links will lose value, too (a non-indexed page doesn't carry link equity). So, even if you get credit, the links could be of limited value. Now, if you actually could get on 800 top media sites, that may be different, but if it's really syndicated it's not going to get top billing. So, it's not just a matter of the sites, but where on the sites you appear. Are you on CNN's home-page or buried on some citizen reporter opinion mini-blog? I just tend to hear a lot of too-good-to-be-true in this, honestly.

I would be VERYYYY careful with this. Focus on putting your keywords in your content in a way that makes sense to the reader. Stuffing footers with your keywords is a definite NO NO!

Domain authority is primarily a function of the number of links that your site has. Since links from Facebook are nofollowed, it won't have any effect on your DA. Getting more likes on your site can get your site ranking higher in personalized Bing searches, but that's about it.

Hi Evgeny, Good question. For starters, one thing to keep in mind from the beginning is that link juice flowed to subdomians don't pass the same link juice as would links to the same domain. So while these links and/or redirects may help the individual storefronts to rank - assuming there is sufficient link juice behind them - it doesn't necessarily help your root domain. Of course, the way around this is to link these individual storefront subdomains to your main domain, making sure to vary the anchor text and do it in a non-spammy, Penguin friendly way. Okay, onto the main question. In my experience working with 100's of clients, the best way to get them to redirect to your site is anyway they can. Seriously, it's almost impossible to choose a single method that works for all vendors, so I think it's probably best to offer a variety of solutions, such as changes in DNS, server-side redirects, .htaccess , etc. You may even need to offer tech support to manually make these changes for your client. Although this is a sticky area fraught with headaches. (I know from experience) In some cases, it may pass better link juice if you merely have the vendors link to you, instead of going through the trouble of a redirect. Links can carry relevancy signals that 301's can't, and redirects can often loose much of their relevancy if the target page(s) differ too much from the original. Regardless, if you choose to go the redirection route, you'll want all of your redirects to be 301's, no matter what method you choose. The URL in the browser will be your subdomain. (There are ways to do URL masking, but you don't want to go there)  A common practice is to have the name of the vendor in the subdomain, such as vendor.yoursite.com. Hope this helps!  Best of luck with your SEO!

Thanks for the help Steve! Just to be clear, the site we are running is a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front and we are trying to get an understanding of how we should instruct them point the url in a way that will give the main marketplace site the seo juice. Thanks!