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My suggestion is not different from others so i think i will also advice and recommends you to use ‘/’instead of default.aspx and more... I know you want to get better results and traffic from search engine but to be very honest...with ASP websites it’s a real pain (if you are using ASP platform...) I think following things should be considered as more important than adding keywords in the URL... There should be a proper navigational structure and pages should be 301 redirected instead of 302 (if any) Use single version of URL Add kick ass content Get quality links to it Keep a check of functionality and load time of the website so that things can stay under control And more... I think adding too many keywords that does not add value to user will hurt from search engine point of view as search engines are trying hard to come as nearer as possible to how human brain thinks...

That's a good set of resources indeed. I would move forward an update part of those pages - step by step. (as long as you don't go overboard - keep the links on subject, don't over optimize and linkenize Is it worth updating all these old, previously indexed catalogues with better keyword juice and more relevant links ? ** Relevant links yes. metter keyword juice no as you would have the tendency to over optimize. Keep it very simple and easy as those pages with new links could indeed bring a lot of value. Again, it should really be done step by step an you should monitor the results - going overboard it might back fire. Would they even get re-visited by google ? ** If those pages don't have any updates the crawl rate is probably low but they will get updates. You can always help with a ping, build a sitemap and submit via your Web master tools account too. You can also check when google bot visited some of those pages if you have access to the logs.

Although still different results between IE and Chrome..

It's tricky for home pages. Google really tends to prefer the root URL, and it's best if you can target that. Unfortunately, .Net has a bad way of forcing you to use a deeper page. If you can't resolve to the root, then you need to be consistent with your internal links before you set the canonical. If you're resolving and linking internally to: /keywords/default.aspx ...then canonical to that page. It's not quite as good as the root, but by setting the canonical to "/keywords" you could actually be creating a third URL that isn't represented in either your inbound or internal links. In other words, the first step to a good canonical implementation is to actual use ONE URL, no matter what it is. The canonical tag itself is a bit of a band-aid. It's effective, but fixing the on-page structure is the first, best step.

Yup, afraid your assumption is incorrect, Mark. Webmaster Tools shows you it's best representation of ALL incoming links it's aware of, both followed and no-followed. It's not making any attempt to indicate which of those links may or may not be contributing to your rankings. Put another way - just because Google is aware of links to your site and is listing them doesn't in any way indicate that those links are contributing "juice" to your site. If you want just a list of the dofollow incoming links, you'll need to use a 3rd part tool - like SEOMoz's Open Site Explorer which allows you to filter the followed separately from the nofollowed links. Paul

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