Hi All,
I am the Web Marketing Manager for a small, yet global, company. I've just started working at this company and I am focusing a lot of attention right now on link building, as the company is not great there in comparison to competitors.
So right now I'm submitting us to directories. My question is whether submitting to things like Yelp and the Google Local Business Directory make sense for a global company. I want the inbound links available from those sources, but I just want to make sure I'm not missing something in regards to this. i.e. a pissed off customer could leave a negative review about the company on Yelp. That doesn't worry me, because if a customer is pissed off and wants to vent online, they'll find somewhere to do it.
Is there anything else related that I might be missing?
Thanks,
Ben Alvord