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Hi Brian, So sorry that you didn't get a response before now. I've seen another report of this in Q&A as well. The help desk staff generally doesn't hang out in Q&A, which is why you didn't get an answer from them here. Can you please email them at help@seomoz.org with this information and open a ticket so they can work on fixing this glitch? Thanks! Martijn Scheybeler does report in the other question that What "worked" for me was waiting for a minute and re trying to download the export. Most times the second attempt was successful. It's just a work around eventually. I would also recommend reporting this to the Moz team so they will have more user data to solve this problem.

I think Mike has it right. The short answer is that you want both branded and non-branded signals. You should prioritize branded vs. unbranded based upon your brand, the marketplace for the products or services you offer, and how people research and shop for what you're offering. As for on-page title conventions, I like: unbranded term | call to action | brand or unbranded term | brand | unbranded/call to action Just some general guidelines.

I am from Germany. Having said that, I use the following to track down search volume over time: Searchmetrics Essentials and SEODiver (I hope I am allowed to mention "competitors" here). Both provide great insight on when a certain search query is most popular. And provided that these graphs/diagrams are right, they provide great recommendations on when to focus on which type of products. For the industries I'm preferrably working in, the results are absolutely correct as they're reflected in the inquiries we get from customers. Addition: SEODiver and Searchmetrics show the volume relative to most popular month and SEODiver also gives the number of searches of the strongest month which provides you with an estimate amount for the others periods. Neither tool is free, but worth the money. And obviously, these tools have made me neglect the Google Trends offering - when did they change the layout like that? And how can I "zoom in" to only see a period of 1 year for example?  mixed up Trends and Insights, my bad