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I have actually found using your BRANDNAME+KEYWORDS can give you the best of both worlds, just don't overdo it. If it's too long, stick with just BRANDNAME+MAIN/ROOTKEYWORD so if you are a New England web design company for example and your company is named "ACTUS", you could do https://plus.google.com/actuswebdesign - for example.

Can I get an invite to press release point?

To answer your question about how to start building up your link profile from scratch I would start by looking into guest-blogging on a website geared around your niche. It shouldn't be that hard if you have written all your content yourself just simply put your links on your post. Make sure that your links will not have a no-follow attribute when its published. Granted I don't know your niche or how unique it is maybe but that's a good way to start.

No problem, I will send you guys an example thanks.

Anybody else having this issue? Here lately when I am doing competitive research on open site explorer I set it to only pull up followed + 301 redirects and it will still pull up no-follow competitors links. Can anybody help me out here?