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What is the purpose of the 2nd site? The age of the domain a ranking factor, but one of many. If he wants to change the domain your client can tell Google about a change of address in GWT and do a 301 redirect from the old site to the new site. If the purpose is to have two sites ranking on the first page, a quicker and easier tactic would be to do some barnacle SEO (see http://moz.com/blog/barnacle-seo-whiteboard-friday) and get some of their citation / profile pages ranking on the 1st page for their mold related keywords. With the recent updates and focus on quality it has become more difficult to try and operate multiple sub-niche sites, and will be much better to focus attention on creating one quality site which is seen as an authority.

Moz shows many of my other clients with local keywords like that. I see vonderhaar in the map listings but not organic results

Hi Noah, As you've chosen 'local website optimization' as one of the categories for your question, I wanted to ask if what you're talking about here is a local or an organic ranking. Is there some chance that the landing page is a city landing page on the website and does the Google+ Local listing link to this city landing page or to the homepage of the website? It would be good if you could provide some further details as it will help you get better guesses at the cause from the community.

Hi Noah, I think the first issue here is actually going to be that Google+ Local doesn't consider rental properties as appropriate candidates for inclusion. Here is the language regarding this: Ineligible Business Models Rental or for-sale properties, such as vacation homes or vacant apartments, are not eligible to be listed on Google Maps and should not be verified. Instead, verify the listing for your sales or leasing office or offices. If you have a property with an on-site office, you may verify that office location. Does the company have an on-site office? Otherwise, they will not be able to fully participate in typical local search activities. They should definitely not be using another company's phone number. Google will be aware that this phone number belongs to the booking agency, and actually, having the client publish this in index-able text on their own website will harm the NAP consistency of the booking agency. In order to fully participate in citation building, the client needs a physical, staffed office and a unique phone number at which the person who answers the phone answers with the company's name - not the name of a third party business. I think you've surfaced a really interesting case here. You've made me wonder how many vacation rental companies are in this same boat!

We try to keep it as basic as possible by using Bufferapp. Using tools with too many functions hurt productivity (in my case) for teams, especially if it's about social media.

Hi Noah, i would agree with all the above, and suggest that so long as there is enough content for each different element of the roofing service you provide, it would be a good idea to give them their own page. Just to further clarify Alex's point of categorisation. If you create a hub page that discusses roofing, you can create sub-pages for each element to it. To use an example: Www.example.com/roofing www.example.com/roofing/felt www.example.com/roofing/re-tiling www.example.com/roofing/anothercategory Using this structure, the /roofing page would act as a hub page to all of the content by containing an introduction to all of the sub-pages, becoming your landing page. The only other advice I would offer would depend on whether your business offers anything other than roofing services. If roofing is your sole area of operation then your homepage should act as the hub as described above as follows: Roofing.com roofing.com/felt Roofing.com/re-tiling roofing.com/another category The architecture section in the following article explains the idea of a hub page really well: http://moz.com/blog/how-to-rank Hope this helps, and best of luck! -Oli

I second what Michael is saying.  More content is better.  Your page has 346 words of content.  The top #1 result has 1,399 words of content. So, taking a look at your site vs. other sites... The other sites that rank ahead of you all have the keywords you are trying to rank at the beginning of the title tag.  Yours starts four words in. (see screenshot) The 1st ranked result has the keywords in the title tag, and in the page name (not directory) www.zeldadungeon.net/Zelda15-a-link-between-worlds-walkthrough.php Same thing for the 4th ranked result: www.linkshideaway.com/a-link-between-worlds-walkthrough/‎ Your page has 346 words of content; the top #1 ranked page has more than four times that amount of content at 1399. Sometimes Google will rank pages well that have short content. In this case, I think that Google's algorithm is determining that a site that has lots of content, graphics and information is somehow more useful to the end user. My recommendation... agreeing with Michael, above, is to beef up the amount of content on your page, and include a few more screenshots. I know that this is tricky for something that you are selling, when what you are selling is the content.  It's a balancing act. I have a page that I wrote for an extremely competitive term that ranks very well.  It has more than 12,000 words of content and 80+ screenshots.  Does everyone who lands on the page read all 12,000 words, or watch the 48 minute video?  No...  But it outranks other pages that are just a few words of content. link-between-worlds-screenshot-Google-results.jpg

As somebody who just finished building a scholarship program that I must say for outweighs the SEO benefits and honestly that is how it should be. The scholarship they should not be based on what we can get out of it. Having said that doing the right thing sometimes does have its rewards. in the 15 days since this has begun I am over the moon in how we are able to help people as well as our clients from my point of view right now it is a win-win. All the best, Thomas

Hi Noah, This is a known issue. If you have to re-verify, you are likely to see the 'do not support' message for several weeks until the listing has been approved. How long has it been since you did this? Here are some Google And Your Business Forum threads on this same topic: http://productforums.google.com/forum/#!topic/business/oUlJU0QNqGE http://productforums.google.com/forum/#!searchin/business/reverified$20do$20not$20support

It depends how much good content you can create. If you can create great content, then having a single service per page might be the best approach. But the content needs to be unique enough across not only services, but your locations as well. As far as looking for more guidance, read How do I build the perfectly optimized page? by Rand Fishkin - with your keywords being your location and service. Then read The 2013 Local Search Ranking Factors to figure out how to get your page to rank in the local results. And for fun you can take a look at The 2013 Local Search Ecosystems to get a complete understanding of how the different local directories interact with each other. My best advice is to try it out... if it works, GREAT. If it doesn't, try something else. It is very rare that you will hit a homerun on the first try. So document your steps and processes and figure out what works for you. OR try different approaches on each of your locations and see what is working best and adopt the best practices to the other locations (if that makes sense). Hope this helps. Mike

You want to use a unique phone number for each location and if you can use unique numbers for the Pasco/Pinellas offices you'd be better off.

From a design perspective, It was mentioned before to remove the water. Moving backgrounds very rarely help a website. Particularly if they repeat like this one does. Replacing that with just a light blue background or some light transparent water will make your website a lot more aesthetically pleasing to visitors. The repeated image of the flooded house is not required either. Either remove it from the bottom half of the page, or from the changing 6 images from the top. You also have a fair amount of information on your home page. It makes it quite cluttered and often an overwhelming overload of information to your customers. Change it to smaller links with more information and remove the unnecessary extras. For example, Certifications can be moved down to a link next to Contact and Private Policy down the bottom. It doesn't need to be on every page. While the home page is very busy, there is a contrast of a lot of white space on others. Best of luck with your business!

Hi Noah, The short answer is that a link that contains the rel="nofollow" attribute is not counted by Google and therefore, it wouldn't affect your rankings. You can read more on the official position of Google and nofollow here: https://support.google.com/webmasters/answer/96569?hl=en Putting that to one side, the link itself is a little "messy" and it is plausible that it wouldn't count anyway even if it didn't have the nofollow attribute include. The reason for this is that it looks like the link is powered by JavaScript and when clicked on, the website pulls your URL from a database and sends the user to that URL. This is indicated by the "id=295" part of the link which indicates that you're listed in a database as entry 295 and the URL is pulled from that when clicked on. Google crawlers are getting better and better at understanding links that are like this, but it is hard to know for sure if it would be counted if the nofollow attribute wasn't present. I hope that helps a bit! Paddy

Hi Noah! Without looking at your actual data, I have to generalize here. Here are some things to consider: Google is pulling the wrong address info from elsewhere on the web. This is a highly common scenario. NAP (name, address, phone number) inconsistencies can cause precisely the problem you are describing. You need to do a citation audit to see if you can find the client's name associated with the wrong location anywhere on the web and clean up any problems you find. The client has a duplicate Google Places/+ Local listing that is associating them with this address. For more on this, read http://localsearchforum.catalystemarketing.com/google-duplicates-merges/8307-easiest-way-find-out-if-multiple-listings.html My advice is to follow through on these first two steps. Then, if you cannot find any of the above issues, your next step would be to Use the 'report a problem' link on your Google+ Local listing to report the issue. Give it a couple of weeks to see if you get anywhere. Then, if no change has appeared, use the troubleshooter at https://support.google.com/places/troubleshooter/1386120?hl=en Select the radio button regarding wrong address and then the radio button that says you've already tried using 'report a problem' and this should lead you to the option to have a phone call with Google's phone support. They are getting very good at quick resolution of many issues. *BTW, if you have the new Google Places for Business Dashboard instead of the old one, you will need to use a new troubleshooter. I've only read about this, but can link you to a post about it if you need it. Please, let me know. I hope this list of steps, though sort of complicated, will walk you through a process towards resolution.

I had the h1below the fold which might lead to bounces -- obv. you have to wait and see.  For me, the copy reads a little bit weird using the phrase so much -- maybe that's me.  I think in terms of SEO it looks fine -- maybe some UX things I am not totally crazy about -- but I the users are the ones that decide not me. Best of luck

A major on-page problem for this website, check out these two URLs: http://www.petstoreunlimited.com/tri-tronics-g3-g2-exp-collar-receiver-strap-5621150-blue/ http://www.petstoreunlimited.com/tri-tronics-g3-g2-exp-collar-receiver-strap-5621140-red/ According to the Copyscape Compare tool, they're 98% similar, so Google will certainly see them as duplicate content. Even worse, there are two more like it, for the yellow and green versions. This problem is present with other product options, like pack quantity: http://www.petstoreunlimited.com/2-pk-invisible-fence-battery-replacement-r21-r22-r51/ http://www.petstoreunlimited.com/4-pk-invisible-fence-battery-replacement-r21-r22-r51/ http://www.petstoreunlimited.com/6-pk-invisible-fence-battery-replacement-r21-r22-r51/ http://www.petstoreunlimited.com/10-pk-invisible-fence-battery-replacement-r21-r22-r51/ You've got two solutions: use a single rel=canonical for the pages that contain the same product so that they all point to a single version of this product (easier) use a single page for the product and allow users to see colors/size/etc. on the page either via a "Colors"/"Pack size" radio panel or dropdown, with optional JavaScript to change the photos if needed (more complicated). Hope this helps, good luck!

They will carryover in whatever form Google has ranked the page. However if you're talking about showing up as a thumbs up or a tweet account no it will not show up you will have to earn those again.

Exactly.  Assuming your directory site structure is the same, it will do a blanket redirect from one URL to the new one.

We have not gotten any warnings from webmaster tools. All of these links were on the site before we started. And the number of poor links like that are fairly minimal. They do not have a ton of links to begin with and I do not imagine directory links, which were valid in the past, would harm them like this. The links are not in the form of blogroll, paid links, irrelevant sites, link lists, or anything like that. We have been building them links through guest blogging and local university discount programs.