Hey Leanne,
If I understand it, you are pointing to http://www.kids-academy.co.uk and trying to compare it with http://www.kids-academy.ae/.
l have reviewed both. It's not about keyword rather general or country one, rankings depend upon many factors (On Page, Link Building, Social Quotient etc)
Let's try to compare both websites
http://www.kids-academy.co.uk
- 202 Pages (Content Seems to be unique, so no real worries here)
- Meta Tags Seems to be fine
- Overall back-links have been dropped to 12k to 1.3k within 1 year. Seems to be point of worry: http://screencast.com/t/zVG9PiMtxGA
- More than 60% Money Anchors. Lots of worries here:http://screencast.com/t/ck0kx9OK
- Global V/s Local: If its UK site, i love to see more than 50% UK Links, but this website hardly have any: http://screencast.com/t/b3fuPbjYT
- 90% Links on Home Page. Its better to have 50% Home + 50% Inner Pages
- Hardly any social sharing which is king at moment
http://www.kids-academy.ae/
Comments On UK Site
- It's clear victim of Penguin 2/2.1. No sure around Penguin 1. You need to check Webmaster Tools
- More Than 50% Money Anchors, No Local Links and others are clear signs
- Plz remove money anchors either manually or use disavow link tool
- Focus on Social Sharing (Google PLus, Facebook, Twitter)
- Build UK Links
- Add a blog and keep on adding new content consistently
- This will take time to recover
Comments on AE Site
- It seems to be tanked as well. It must be ranking page 1 but now mostly ranking Page 2, 3 or more
- Ranking page 1 as Google Place for some keywords
- Above Practices should be done here as well
- And its ranking Page 2 not 1 for Nursery franchise UAE on both google.com & google.ae
You need to work harder on both sites to make them recover real time. Feel free to ask if any question!
Happy New Year!
Regards