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From what I have read i should optimise each page for a keyword/phrase, however, I read recently that google may also look at the context of the site to see if there are other similar words.

For example i have different pages optimised for Funeral Planning, funeral plans, funeral plan costs, compare funeral plans, why buy a funeral plan, paying for a funeral, prepaid funeral plans.

Is this the best strategy when the words/phrases are so close or should i go for longer pages with the variations on one page or at least less pages?

Thanks

Ash

According to Moz i have over 500 links on some pages, GWT says about 400 with most (90%) having about 210 links.

When I eyeball the site it should have no more than 30 to 40, but my web agency tells me its because the way the CMS works (DotNetNuke) that all pages are linked via the top navigation.

Does this mean that my internal linking strategy is flawed before i even start to consider which pages I want to have more links to?

Our site www.over50choices.co.uk was rebranded & moved to the new CMS in June 2013.

Should i be concerned or is this OK?

Ash

PRWeb have advised that all their links are "no-follow" with effect from when google made this announcement.

And i believe Matt Cutts clarified in a video recently that good press releases have value, as it will get your message out there and potentially picked up by bloggers and press agencies, what you wont get anymore, is any google juice!

Using a phrase such as "Compare Car Insurance Quotes" as the anchor text, will google count that phrase as an exact much as well as the shorter version "Compare Car Insurance" or is it only the full phrase?

I assume also that keyword phrases on the page will count as 2 for 1 as google will just look at the set of words and use both phrases?

Thoughts?

Ash

Hi James thanks for the insight!

The link info proved useful to, so much to learn!

I need a plan and in bite sized chunks!

Ash

Hi Dana its kinda reassuring to hear that even the experienced guys are struggling with it, but also as equally worrying - what chance do we have!

Actually, i  think we have as much chance as anyone provided we keep testing and learning what works and what doesnt!

Ash

Thanks for the info David and the link you provided had some really good stuff for us as we are just starting out into the social world, as we see this as the number 1 method of driving good quality traffic!

Ash

HI Matt thanks for so much great insight!

We are just pulling our social plans together so this is going to help, big time!

Ash

Hi having read lots on this I am still not clear, so your help please?

I am about to set up author rel but am I correct in thinking that this will only build my personal profile and not by brand/business profile?

will building my personal profile help my linked brand page or do I need to build that separately using the publisher tag?

Any thoughts on the best way to achieving building my brand using google plus?

thanks

Ash

Hi 3 weeks ago I re-branded and completely changed the proposition on www.over50choices.co.uk as the URL is appropriate to the proposition. And whilst it looks good I am unsure what the Moz Tools are telling me, other than it doesnt look good?

There should be about 163 pages, but Moz reports over 500 due to i think so many 301's? Plus most pages under the HTTP Status reports No Data!

Most of the the 404's are from the old site.

Webmaster Tools say 163 pages submitted but only 2 indexed, but on site:search it says about 117 but 40+ of these are the old site.

It looks a mess...!

Sleepless nights have started - any thoughts!?

Thanks

Ash

Hi i set up a personal Google+ page and added a business page for my website www.over50choices.co.uk.

The business page is linked to my site, but my personal profile "James Price" has the authorship and my blog, youtube, twitter accounts for over50choices linked to it - do i need to link all these accounts to my Google+ business page to get maximum SEO juice or will my personal page get picked up?

Do i need to transfer all the social accounts to my business profille - help!?

Thanks

James