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Thanks for the answer Kris! Regards, Ash

Hey Ash, If you use a canonical in the index.html, then when you load example.com or example.com/ or etc. etc. versions you basically load the index.html (in which there is configured the canonical link). My developer usually makes a 301 redirect from non-www. to www. and we implement to canonical link into index.html and that is it I hope it helped, Istvan

Thanks for the answer and link John! Regards, Ash

Haha thanks for the example Ryan. OK, I think I should let my web developer know, he seems to put it on all of his sites (he knows his stuff so maybe it's an old habit he's never bothered to research). Your example prompted me to find the following page: http://www.seoconsultants.com/clueless/seo/tips/meta/ Quite a good read IMO.

"the plural seems to un-natural to fit in the content, or title" In that case, I wouldn't use it. I can't speak for Portugese, but in English, in the last 2 or more years I can't remember any cases I've had where Google doesn't recognise the difference between plural and non-plural anyway. What happens when you search for the keyword in plural? Do non-plural results show up? And vice-versa? Trying that out should help.

Hi Lewis, Thanks for your answer. Yeah I watched that Whiteboard Friday (on Friday actually) and it was pretty interesting, however, correct me if I'm wrong but that was talking about rankings of your own site? I'm reffering to linking to such sites? Would those links be completely useless? Could they drag us down in the rankings? Or would they be better than nothing (we only have a handful of links at the moment)? Regards, Ash

I'm no expert but I do know you want to optimize each page for it's own unique keyword. Each page could be optimized for a separate variation of your main keyword and/or related keywords.