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Hi Asaf, If the core content is going to be unique (i.e the product descriptions), then you wouldn't  need to worry about duplication issues, and I would definitely recommend unique English url's to match the content. From both a customer and a search engine point of view, it makes sense to have the url's in English, and to a unique destination that can be indexed. If there are large amounts of duplication, you can always use the canonical tag, although it doesn't sound like it would be necessary in this scenario. Cheers David

Ditto those who say use it. In addition, if you're a local retailer with some name recognition, you'll benefit from having your name back-branded in the title. Remember world famous brands were not always world famous.

Takes time for rich snippets to appear.  Google is finicky and IMHO buggy.  I'm assuming you are using the rich snippet tool - but if not check that out.  Secondly, check your competition who is getting rich snippets and revert to what they are using on a subset of your product pages and see what happens. Lastly, read this post from Google Webmaster Blog to see if you are incorrectly doing anything to your code. Good luck.

Hey Asaf, Thanks for writing in. We have a known issue where Hebrew isn't parsed right by our crawler so it has caused issues in the past. The issues have been intermittent but they can affect the data you see. Sorry about that. Our engineers have been working to get a fix out there for the Hebrew character set, so stay tuned. Best,

I am not sure, as many sites do the redirect then the 404, I asume that search engines handle it ok, but I think it better to be safe. I like things to be done properly at my end i dont like to rely on others to fix the problem. by the way I use             Server.TransferRequest("/seo-perth/error404") reather than just Server.Transfer it is a bit more correct

It causes a slight loss of link juice which could add up to a big problem if multiple pages have this problem. Try canonical linking with this code. <---That is your basic skeleton <------Page you want to hold the link juice power, usually the strongest page. Hope this helps friend, Good luck on the quests! Justin Smith

Rich snippets are not guaranteed to be shown, indeed you have to be a bit of an authority in your field for them to show (easier if you're location dependent). I'm not sure if Google is showing rich snippits for adult products though (and I'm not going to start searching to find out, lol) Read the FAQ - http://knol.google.com/k/google-rich-snippets-tips-and-tricks#Frequently_Asked_Questions - sign up to the program - http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback - (you seem to be outputting data okay though it may struggle with non-Latin characters) and see what happens. Do you need a rating system to show up?

I would recommend reviewing any content including your images for their names, alt tags, and anything which may indicate your content is adult oriented. If some of your competitors are succeeding in an area where you are not, I would suggest taking a closer look at their site and noting any differences. A bit of conversation around this topic: http://www.google.com/support/forum/p/Webmasters/thread?tid=5515ba22bd52d12e&hl=en http://www.seroundtable.com/archives/021499.html