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Hey, What I mean is what I've said in the question. Client asks how much should I invest in Facebook ads and what can I expect in  return? So you have to provide them with a number, say $1000 and then how many likes, clicks etc will I be able to get. I believe there are a number of variables involved here so was just trying to figure out how others go about it. Regards,

Thanks Jennifer, I appreciate your input very much! Emeric

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Again, the real question is why are these duplicates being created in the first place? Got any answer to that?

But as far as your onsite efforts go are you targeting keywords e.g. are your pages optimised?  If not then I'd recommend doing this first before changing any anchor text. Beyond this I would start slowly only changing  few existing backlinks from sites with high mR/mT etc and changing the anchor text on these while also focusing on building new links from high mR/mT sites.