Questions
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Can I pre-select which citation services I want to set up with Moz local.
Hi Arthur, Keri answered your specific question, and I'd like to suggest an alternative. Try using Whitespark. While, so far as I know, you can't preselect the sites you want to acquire citations from, they do "prepare a list of new citation opportunities using our huge database of business listing sites... starting with the highest quality sources ...". Citations are built manually. They check your existing citations before starting so no duplicates are created. Whitespark also gives you the option to specify that you only want "hyper relevant citations that are specific to your industry or city." They charge a one-time fee based on the number and type (non-specific or hyper relevant) of citations you order. Their fees are, in my opinion, fair. Does that help?
Moz Local | | DonnaDuncan0 -
How relevant are citations to SEO?
After doing tons of local search and tons of seo for a few sites, this is what I have found. Local search really helps with distribution of your targeted keyword and linking it to your business name. Therefore it helps with brand building and associating your brand to a particular keyword. Local search can have no bearing on your site ranking for organic keywords. My findings: I have two sites #1 for very specific keywords (white hat only) and one has about 100 local citations and the other has 5. Keywords are both equally competitive. Citations are great for brand building and help reinforce your keyword greatly, but the waters are quickly getting muddied as large local citation companies are starting one main local citation site and creating hundreds of mini sites they also own. This practice if forcing you to pay for their service to update local search information on tons of their mini sites or you have to waste tons of your time to fix them and most you can't fix anyway without their service or they will just take half a year to update the info or you have to submit a support ticket, which they don't answer. Their is no way to keep up with this process as more sites are being added by these companies weekly. I found all of this out because I had one of my companies have an address change, which was #1 for local search for a specific keyword and had hundreds of local citations. Now after the address change it is on page 4. Since the large citation companies are constantly pulling data, they will pull data from one you haven't updated just yet and you start all over again as they redistribute the info to 30 more sites. I have also run into situations where it is updated in their system, but the page with the old info is archived and can't be removed without repeated contact and they never contact you back. It comes down to is the ROI worth the countless hours spent on a nearly impossible task. My Ultimate Advice: Pick the top 10 citation sources most relevant to your business and make those amazing by linking to them with additional great resources. Citation companies are going to auto create more for you anyway and if you have any changes in address, url, photos etc. the clean up may be possible? Or it may still take you 100 hours to complete and still not be correct. It is a crap shoot!!
Link Building | | photoseo10