I've used Open Site Explorer here at SEOmoz for the first time and I'm confused by the results.
I'm wondering how dated the results are? And, what are they based on?
For example, I'm certain my facebook shares and like are higher...same with the twitter links. It seems kind of old?!
One of my competitors who gets about 2x more traffic than me DOES have great backlinks. I know that. BUT, it's odd that her facebook and twitter results are what they are compared to mine - they're WAY higher in site explorer AND her links seem on par with her facebook page whereas mine don't. Whereas mine seem WAy Way lower than what they are in reality.
She barely tweets and facebooks any more. Maybe once per month. She started out gangbusters, but doesn't do it much any more.
That's kinda why I'm wondering if it's based on older stuff and not updated often? Anyone know?