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Thank you, Federico. The site does look nicer, more professional than before. The traffic is lower now so the conversions are low as well. However, I am optimistic that this is the right move for the long term.

Hi, To make the integration with QuickBooks you will need a third party  service I recommend Web Gility. Their service is compatible with woo commerce you can check in the link: http://www.webgility.com/carts/woocommerce.php About the shopping cart I would chose the one your developer have more experience. If you are the developer and you dont have experience with any shopping cart pick the one you find better documentation and active community. So you can ask questions when you dont find in the documentation. I am sure that any option out there won't have everything you need done and will require customization. I personally got everything in your requirements done using Magento.

Bounce rate is determined by a wide variety of factors....   the quality of your traffic, the attractiveness of your site, the speed with which it loads, the quality of merchandise, the variety of merchandise, many other things.  The software measuring the bounce rate can also be a factor because different programs calculate bounce rate in different ways. I work on two retail sites in very different niches (one hobby supplies and one close to the office supplies niche).  In the past month they had bounce rates of 22% (average 3 pageviews per visit) and 23% (average 3.5 pageviews per visit). These are just observations of how your site differs from mine... Home page... You have 12 CATEGORIES displayed with a lot of wasted space... the 12 categories is close to duplicating your top navigation.   We have about 12 categories like you and they are all shown as a large image and sentence on the homepage but we also include lots of individual, best-selling items and new stuff.    You have about 180 pixels of empty space on the right....  We have a  300 wide column on the right that is completely dedicated to informative content.  Nothing for sale in that column, just links to articles about how to use the products, how to selection them, videos of product use. Lots of people come into the site and go straight to the free information.  This free information is our credibility and it does really well in the search results.  Lots of people enter these free information pages and then purchase the items that we explained how to use or how to select.    These free info pages attract links, likes, shares, email referrals.  In my opinion they drive the rankings of the website. Category/Product Pages...    As an example... http://www.vrtack.com/riding-apparel-c-34.html       ...   This page does not render well for me... The top row of three items comes in fine but the second row only has one item.  If a person has a tablet or a small monitor they will see four items and think that is all you have.  Also some of the photos have been resized impropery - stretched or scrunched.  This looks very unprofessional - especially if you are selling clothing! If you want people to click through or buy something get fantastic images on the site. We really value high quality photos.  We invested in a very good camera, professional lights, light box, etc. to have the equipment.  I have also allowed my webmaster to spend lots of time experimenting to get great shots of each item.  Over time his images have become better and better and the amount of time required for each has dropped.   He  spends 10% to 20% of his time taking photos to improve over what manufacturers provide or photos that illustrate fine details about the product and how they are used or compared.   I don't sweat labor hours spent on images.  Never.   In my opinion, kickass photos are one of the most important characteristics of a retail site. On your product pages you have a 300x300 image on the left side.  I would allow that to be 300 wide and an unlimited height.  Lots of your clothing products would present better there if a taller image were allowed.   Where you have multiple images of a product, I would show ALL of them in on that left side at full resolution.  Bandwidth is cheap, visual impact is priceless. I see that you have some links going out to wikipedia.  If this was my site I would be monitoring how many people use those links and writing custom content for my own  site to receive the traffic from those links.  Each of those pages will have related sales items on them, they will pull traffic from search and they will be customized to make the exact point that I want to make. Some of your product descriptions are quite short and are used verbatim on other websites.  I would spend the time needed to beef them up, make them unique, and include links in them to informative content about that product cateogry that I would create for on my own site. I see that you have visibility in Google for quite a few of your products.  Nice work.  Improving the content and making it more substantive could improve your rankings, pull in longer tail keywords and make visitors regard your site and your staff as an "expert" place to buy. Good luck.

This post from Stephanie Chang on How Should You Handle Expired Content may be helpful.

Thanks, Steve for the insight. I will check out Google Keywords Planner. Talking about Quality Score, is it even applicable to Product Listing Ads (PLA)? There are no explicit keywords for PLA's, so I am not sure if a quality score is attached. Any ideas? On a related note, I was chatting to a Google Adwords Specialist (from Google) and she recommended a Max CPC of 0.50 for each keyword. Any comments?

we have successfully focused on high quality pictures of our products... the impact was amazing. It`s difficult to compare because we have a higher budget for adwords but Google loves good pictures. Ensure that you rank with your product pictures within the universal search results (this is also an measurable option within MOZ). If you provide brilliant pictures then they have a good chance to rank within the universal search and push your PLA listings...

Hi amitramani, We have been looking at a couple of high traffic ecommerce websites and picking out common characteristics that make them work. Here's some tips we have compiled that should be relevant to you: http://blog.referralcandy.com/2013/01/14/ecommerce-website-updates/ Hope the article will help and let me know if you need any further help with optimising your site design!

I have been approached by several SEO companies that are offering to place inbound links on several websites. I have heard this is considered unethical and even black-hat, as I do not know whether those sites are relevant to my website. Furthermore, Google penalizes for links that are out of context. Am I correct about that? I will try the suggestions provided by you. Thanks for your responses. I have been blogging on a free wordpress site. I usually write about products with backlinks to my website. The blog posts I write are hopefully educational and informative.