Questions
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Social Profile & Logo Markup: Where to add it?
Thanks, Martijn. How would you typically reference the code from other pages? An example would be great. Thanks!
Technical SEO Issues | | Allie_Williams0 -
Best Practices for Leveraging Long Tail Content & Gated Content
Hi Ronnell, Thanks for your considered response, I appreciate it! Re: #3, I was thinking an advantage to splitting the content amongst multiple pages could be that it gives the search engines more URLs to index, and thus gives more opportunity for users to find it via long-tail keywords. For example, if we split a webinar transcript across five pages, and optimize the title tags, header tags, other on-page elements, etc. uniquely for each page, then it increases the chances a user will find one of those pages (via long tail searches) vs. loading all the content on the first page. We could add a sidebar paragraph that gives an overview of the webinar content, and users would see that when they land on the page (or perhaps a modal would be more effective?). Once a user signs up to view the entire transcript, we redirect them to an unlocked experience of the first page of the webinar. I'm not sure if the effort to separate the content and optimize all the unique pages is worthwhile, and I do think the user experience will have more friction if we go this route. We plan to experiment and see how it goes! Thanks again -
Web Design | | Allie_Williams0 -
Technical Argument to Prefer non-www to www?
Thanks Cesar, I appreciate your detailed response. Pick one, set up our redirects properly and we're good to go! Thanks much!
Search Engine Trends | | Allie_Williams0 -
Effects of Anonymizing IP Addresses?
That's interesting! It makes me wonder how the law on anonymizing German IPs is effective at providing them with privacy if you're being told the original data is kept intact. On the page you linked to it seems to contradict that saying, "The full IP address is never written to disk in this case." Thanks for the follow-up and additional insights!
International Issues | | RyanPurkey1 -
Multiple Countries, Same Language: Receiving Duplicate Page & Content Errors
Yep, given your resource constraints, I'd focus on translations for now. If you ever get to a point that there is something bigger than price differentiating your content, then you can think about geo-targeting. You will need the resources to differentiate the content though. Right now, my recommendation is to drop the country specific content and just offer English for now. Your content can rank for any English speaking search, regardless of country. However, if the terms people use in the US, UK and Canada differ that much, you can "translate" the content (en-us, en-gb, en-au) and use the HREFLANG tag. For price changes, that's tricker, but do you offer the price in search results via schema? Does it show up? If not, then you can use cookies to set the prices dependent on the country the person chooses (try not to use IP address, and if you do, make people confirm the setting). For now, focus your time and efforts getting the flow right for the user. Only worry about HREFLANG if your English content needs to be differentiated for term usage. Then focus your efforts on getting those upcoming translations right. When that is ready, then really use HREFLANG. Hope that helps!
Moz Tools | | katemorris0 -
MedicalEntity Schemas: Examples of Sites Using It?
I have also been looking for more information on websites that have implemented Health/Medical schema, but they are hard to find.
Intermediate & Advanced SEO | | choices_seo1 -
Social Analytics: Service that integrates Facebook, Twitter and LinkedIn?
Hi Allie, If you are not used HubSpot in a while I agree with you it was clunky. HubSpot 3 though is the only tool I know if that will allow you to monitor all the big networks including LinkedIn. Tell you when somebody comes from your site from any of them. Allow you to track all of your engagements rather it's over HubSpots e-mail or any social network. They are coming out with HubSpot 4 in January and I think it might be the best social tool out there here are some good competitors though. Check out tracker as well as Adobe anything listed below should do all the networks know that I AWE.SM lets you track your posts on LinkedIn and lets you to post to LinkedIn there are 3 levels of that software and I use it to post a link and quite often you can also create your own category for instance if you wanted to use the least expensive version use static and name it static linkedin when you look at the analytics you'll see where it was shared to as the URL is present in the monitoring. Please have a look at please options as well. https://en.mention.net/ http://www.brandwatch.com/ http://www.adobe.com/solutions/social-marketing.html http://simplymeasured.com/tour/ http://www.socialreport.com/about-social-report.html http://smallbiztrends.com/2013/09/social-media-analytics-tools.html http://www.razorsocial.com/social-media-analytics-tools/ A look a hubspot http://www.hubspot.com/products/social-inbox if you check out http://totally.awe.sm/ in there http://support.awe.sm/ or the links here linkedin in each https://so.awe.sm/bookmarklets http://support.awe.sm/customer/portal/articles/1101457 http://support.awe.sm/customer/portal/articles/1136589-overview I hope this is of more help sincerely, Thomas
Other Research Tools | | BlueprintMarketing0 -
When to Use Schema vs. Facebook Open Graph?
Serendipitous timing - this article was posted yesterday about using mark-up, and how Open Graph and Schema.org are used, and why to use both: Facebook Open Graph serves its purpose well, but it doesn’t provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. Even if you mark up your content for Facebook Open Graph, schema.org provides an additional way to provide more detail about particular entities on the page. http://searchengineland.com/schema-org-7-things-for-seos-to-consider-post-hummingbird-172163
Intermediate & Advanced SEO | | Allie_Williams0 -
Redesigning a Site - What Optimizations are "Must Haves"?
Thanks Simon, agree analyzing site analytics is critical to understanding where and what to improve.
Branding / Brand Awareness | | Allie_Williams0