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Anyone know of any medical or health-related sites that have widely implemented medical schema types?

For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity

I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild.

Thanks!

Hi Thomas,

Thanks for responding. I checked out awe.sm, and unfortunately they do not yet support LinkedIn and don't have an estimated timeline for when it will be enabled on their product roadmap.

I use HubSpot with another client, and will check out their social capabilities. I love the ease of creating landing pages on HubSpot, though find their reporting clunky and hard to manage.

Sprout looks like a great option - the can pull in data from Facebook, Twitter and LinkedIn. Will check them out further.

Thanks again!

Can anyone recommend a social analytics tool/service that integrates analytics data from Facebook, Twitter and LinkedIn?

I'm looking for one place to manage all the data from these individual analytics platforms. So the service would be one where the subscriber would need to provide their account credentials from each platform, and the data would be rolled up into a unified dashboard.Thanks!

I agree with David K. too - where are sales dropping and when did the trend begin? Check your conversion tracking to make sure it is set up and tracking properly. You an also write in to AdWords Support via the 'Help' link and ask them to confirm your conversion tracking is working correctly too.

Tip for using Sitelinks: set them at the ad group level, and use the primary keyword for that ad group as the first sitelink. You need to set the sitelinks to go to different URLs than the primary destination URL.

Example: If you ad group is structured around 'Prince George Christening Photos', make the first sitelink be the same phrase. Good CTRs.

Serendipitous timing - this article was posted yesterday about using mark-up, and how Open Graph and Schema.org are used, and why to use both:

Facebook Open Graph serves its purpose well, but it doesn’t provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. Even if you mark up your content for Facebook Open Graph, schema.org provides an additional way to provide more detail about particular entities on the page.

http://searchengineland.com/schema-org-7-things-for-seos-to-consider-post-hummingbird-172163

Thanks, Craig. Do you know if any of the OG and schema tags would duplicate or conflict? I see a lot of documentation about using one or the other, but not how to use both harmoniously.

Thanks Keri, interesting example. While the GE Healthcare site is more commercial in intent, I like how they've treated the share functionality using the node icon. Subtle, yet shareable

I haven't checked in depth, the regulations are with the FDA and they aren't the most up-to-date with social media practices! No competitors are using OG yet, but their sites are also very under-optimized.

Josh,

You might also look at the organic search traffic coming from Bing, since they still share their keyword data. It sounds like this client doesn't have a lot of organic search traffic, but if the site hasn't changed much recently you could review a longer time period - like six months - and see which keywords drove organic visits via Bing.

You can then extrapolate the Bing data to estimate what keywords might be driving a lot of volume through Google.

Agree with Craig about looking at the GA 'Top Pages' report too.

I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices.

We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity

Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?

Thanks Simon, agree analyzing site analytics is critical to understanding where and what to improve.

Hi Robert,

Thank you, excellent suggestions! Will definitely utilize visitor flow in GA and give extra attention to using structured markups.

Thanks!

I'm psyched - a client has just approved a complete redesign of their site! Feel like a have a little bag of gold in my hand, and want to spend it wisely.

My question to you, fellow Mozzers, is what elements would you make sure to include a site to make it as optimized as possible?

A few details about the site:

1. It is an informational site, designed to generate leads for a medical product. No products for sale, no e-commerce functionality needed.

2. The site has approximately 250 pages. Last site update was in 2009.

3. Videos are an important part of their marketing strategy.

In addition to shortening their URL structure (some URLs have 6-7 folders, ugh), I plan to utilize schemas and incorporate mobile responsive design.

What other areas would you prioritize for optimization?

Thanks,

Allie

Update from Moz Support this morning - this is a known bug and engineers are working to fix.

Is anyone else having trouble getting results from the Keyword Difficulty Tool today?

I submitted 20 keywords for basic analysis, and it has been pending for almost an hour. I restarted my machine, logged in and out - no change.

I pulled a few hundred keywords successfully yesterday. Does anyone know if there is a limit to keywords pulled within a 24-hour timeframe?

Thanks!

Thanks grasshopper!

No; site B is using Spry, a now defunct Adobe framework: http://blogs.adobe.com/dreamweaver/2012/08/update-on-adobe-spry-framework-availability.html

Site A uses ExpressionEngine.

A client (Website A) has allowed one of their franchisees to use some of the content from their site on the franchisee site (Website B). This franchisee lifted the content word for word, so - my question is how to best establish that Website A is the original author?

Since there is a business relationship between the two sites, I'm thinking of requiring Website B to add a rel=canonical tag to each page using the duplicated content and referencing the original URL on site A.

Will that work, or is there a better solution?

This content is primarily informational product content (not blog posts or articles), so I'm thinking rel=author may not be appropriate.

Would you recommend the rel=canonical tag for other page types as well, like informational pages?

For example, Website B has been given permission by the content-creating Website A to use A's original content on B's site. Should site B be required to include the rel=canonical tag on each URL where they are using copied content?

The content still exists on Website A - is using rel=canonical the best way to ensure they continue to get credit for it?