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How long does it take after a link is recognised by google and appears in your webmaster search console, to have an affect on your rankings. Will it be put into the algorithm immediately, or is there a lead time?

Is anyone finding that they haven't got the results of the update yet? I have tried some competitors and they are not updated either.

One other point, try including preview descriptions for products that appear on category pages. These are an additional way of including key words on the category page that does not detract from the product. Bullet points work well, they're are clear and neat.

From experience, product page titles provide a ranking boost to the category page. They tell Google what the category is about, and are a good place to include keywords. In a category where there are loads of products, be wary of keyword stuffing.

Defunct would be a good way to describe Pagerank. Once a ranking signal but now no more. Domain Authority is a good way to measure your ability to rank. However, SEO's law of mystery means that no indicator will apply accurately in every circumstance.

There we go. Thanks for the reminder.

Ok. That explains it. I'm not familiar with Majestic. As far as DA and PA go though, you will retain your scores.

In a word; Yes, these will stay the same. However, these changes could result in a slight drop in DA, not significant though. A member of the Moz staff will be able to confirm. Probably a little dumb, but what is CF and TF, can't think.

The client can still write their content using the pronoun 'I'. Your copywriters could adjust that content using pronouns such as 'they', and then see if your client prefers the amended content.

Personally, I think readers of content written in the first person are less likely to trust and like what is being conveyed. A person or company that talks about themselves is much less credible than that person or company being talked about by someone else. Show your clients examples of first-person writing vs. third-person writing and see which they prefer. As you say, client is boss.

When working with similar products, creating completely unique content is nigh on impossible. However, you can find different ways to write descriptions. Use synonyms of words and structure sentences slightly different. It requires time but is well worth it when you start to see the results.

My biggest tip to you is to analyse competitors content. See who's performing well in the rankings and see how they've created their content. Take the best and make it better. Good luck.

It would tend to indicate that users are less engaged with your site. More visitors, but they are looking at less stuff on your site. This suggests that users aren't getting what they are looking for when they come to your pages. Perhaps it is time for a keyword rethink? If not, then assess your content. Would you find it useful? Also, look at where you are most visible and see how relevant you are to the audience that will see you there.

Thanks, I think I will go ahead with that.

I have the opportunity to have a link from a high DA, trustworthy, relevant site to a key product range that I am optimising on my website. The link will be in an article. I have one very simple question. Should I use exact-match anchor text?

Thanks for your responses. It would definitely be beneficial to users, so I may just get on and do it. It is a good quality link though, hence my consternation.

I have a link to my site from a post on an online forum. I now want to include the forum in a blog post about good industry-related e-forums. If I link to them in this article, will I lose the value from the link on the post in their forum, and could it be seen as spammy?

Thanks for the speedy response. This confirms what I thought.

When linking out to other sites, such as resources on .gov pages, should I use follow or nofollow links?