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Maybe I'll just wait to see what happens over the next few months in the SERPS. The only social network I could find linking was 4 tweets & their 2 youtube videos, they don't have any Google+  or Facebook pages, no reviews and they don't appear in the local listing. The niche is very competitive I just noticed that they do however use these Zemanta for what looks like related articles - which I am not familiar (so am just going to do a bit of research on them)

yes Devanur is correct, Google will not serve 2 ads for the same keyword in 1 account..  The solution is to create a new AdWords account ...1 AdWords account for each domain. With 2 accounts , you can have your ads appear in position 1 & 2, and yes you will be competing against yourself.  This is a really aggressive tactic, but it can be successful.  Just be aware that you can drive up your own costs.  Make sure to look at both your bids and Quality Scores.  The keyword with a higher quality score should have a bid that generates position 1.5.  The keywords with a lower quality score should have a bid that generates position 2.5.  If you closely monitor your bids & positions, you can be successful.

Awesome! I believe it will change once Google will re-crawl your website!

Thanks Pieter - that is a correct analysis and pretty much the same as my own thoughts.... but I was interested to see if there would be any benefits. I had a feeling it would be hard work to get that domain ranking