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Schema helps a lot to set up and arrange the visual view data of the website. I have applied it to my Irwell Hill project.

Hi Adrien, There are no two ways about this, in my opinion: consistency is all. Telling Google that a single phone number relates to 4 different business names will almost certainly kill the business' chance of earning good rankings because merged and duplicate pages will sap all the strength of the profile. Tell the client that they need to pick a single name and go with it and that citation cleanup will be critical to you getting them in the clear with Google. In your further discussion with Matt, you ask: Yet I wanted to discuss some avenues to give a business all chances to indicate to the engines - and to people - that some business names used in the past belong to them. The only way I would recommend doing this would be on the website, in non-indexable text (such as image text). If you put it in markup, Google will index it, thus confusing their ability to understand and trust the NAP of the business. So, if it's essential to have Bob's Plumbing (formerly known as Bob's Kitchen Repair and Bob The Bathroom Guy) explained someplace, put it somewhere on the website in non-indexable text, but not any place else and not in any format that can be crawled. That would be my best advice. Funny thing about Google....in the real world, businesses do have situations like the one your client has, but Google's system is not designed to handle this type of complexity. They want 1 name, 1 address and 1 phone number. Anything else is too convoluted for them.

have a look here: https://www.google.co.uk/search?q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&aq=f&oq=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8#q=Converse+Chuck+Taylor%C2%AE+All+Star%C2%AE+Core+Ox&hl=en&safe=off&prmd=imvnso&source=lnms&tbm=vid&sa=X&ei=dwmFULGzNoiDhQfExoHQDA&ved=0CAwQ_AUoAw&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=4cd062d03000a8f3&bpcl=35466521&biw=1920&bih=979

Hi Nakul, thanks for your feedback. What about the markup for multilingual content that could be used to indicate that the product-page with prices in GBP (at a certain URL) is the sister of the same product-page with prices in USD (at a different URL)? Wouldn't it help to get more "regional" traffic from Google? Thanks.

Hey Adrien, tuango.ca redirects to an inner page. And, that inner page has some links   For groupon.ca, I found 66K+ links. Does this help?