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No worries, glad to help. Good luck!

Hi Ria, thanks for your reply, yes i am pruning out the bad pages, however i am looking at many factors not just PA. So seems i am on the right track and will continue Gemma

Hi there! We do take canonicals into account. Our tool has a 90% tolerance for duplicate content, which means it will flag any content that has 90% of the same code between pages. This includes all the source code on the page and not just the viewable text. If you're seeing duplicate content flagged, it's likely due to issues with how the canonical tags are set up. For more info on canonicalization best practices, check out this article: https://moz.com/learn/seo/canonicalization If you're still unsure why your pages are being flagged, feel free to reach out to us at help@moz.com!

I was so confident ours would increase been working so hard sad times all around

Hi Gemma, Strange! Typically, %20 is the symbol that content management systems use to convert spaces into allowable characters in URLs. Have you found any URLs that were written in the HTML with an accidental space? That said, I know I'm a Moz associate and all, but Moz and Ahrefs are not nearly as good at understanding the web as Google; it's completely possible that these are errors that their crawlers are picking up, but Google isn't having a problem. Try searching for "site:[duplicate URL]" to see if Google is indexing this "duplicate content." I just checked with the example you provided, and it's not in Google's index. If some other duplicate content URLs are in Google's index, then I'd use Google Analytics to determine where the traffic is coming from to these pages, in order to find where the URLs are written incorrectly. Hope this helps! Kristina