Questions
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Should you include domain / brand in Meta Title
Yes !!! I recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If a brand is well–known enough to make a difference in click–through rates in search results, the brand name should be first. If the brand is less known or relevant than the keyword, the keyword should be first. Personally I think Brand on titles are good for the following 1. Brand Exposure (User point of view) 2. Reputation Management (Google point of view) Google also started putting many site's name in the title. I think the reason Google started doing it was to distinguish many of the same titles in the SERPS. Lots of sites, me included, just put "Build Blue Widgets" in the title and the SERPS looked a bit silly with 5 of the top ten having the same title. Nowadays, if anybody searches for your brand and you don't have your brand name in your title tag, google ignores your hard coded Title Tag shows Brand name as your title Tag in its serp. If Google wants to add site names to the title who am I to disagree with them. P.S - However if you do your seo right and you rank on important keywords, everytime user searches in google and find you and see your brand on the google serp, you are spreading Brand awareness and you are building your brand for Free ! and gradually the user will know that this brand sells this product and then if you are not ranked on top the user will still click on your link. So you are killing two birds with one stone. Free Traffic + Free Brand building... Happy Selling !
Intermediate & Advanced SEO | | vivekrathore0 -
Crawl Diagnostics: Next crawl date is in the past
Hello Brandon! Thanks for the heads up. I have seen this happen a few times in the past when the account was temporarily suspended because of payment method changes. Our engineers can likely update this for you in the back end. The best step would be to create a ticket with our help team by emailing this issue to help@seomoz.org. Ask for Abe in the subject line and include the login email and campaign name in the content window. I'll have them take a look at this as soon as possible
Moz Pro | | Abe_Schmidt0 -
Converting many URLS to 'SEO Friendly Format'
http://www.tfsupplements.com/store/cart.php?m=product_detail&p=1935 http://www.tfsupplements.com/store/cart.php?m=product-name.html I hate to burst your bubble, but I don't see that URL string as being that much more SEO friendly. Granted you are getting the benefit of the "name" in there, but there must be a better way. I am not a code monkey so I don't know exactly how the URL rewrites are done, but it appears that your site is already dynamic therefore you should be to produce a much cleaner url. I hired a programmer to do this for me. I'd go for something more like this: http://www.tfsupplements.com/store/product-name.html or http://www.tfsupplements.com/product-name/
Intermediate & Advanced SEO | | Thos0030 -
Importance of SEO Friendly URLs
Matt - Thanks for the valuable information. I will be sure to keep that in mind as I make the switch. Thanks!
Technical SEO Issues | | 6thirty0