Questions
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Google asking questions in SERPs
Interesting. This is the first one I've seen, and it's much more obscure than the Olympics. I'm guessing they use this one to choose what YouTube video to show in one of their info boxes at the top or on the right Although on second thought I would expect them to already know which video, and probably which song, is the most popular. I wonder why they're asking then.
Search Engine Trends | | 4RS_John1 -
Schema.org product offer with a price range, or multiple offers with single prices?
I have a question about the offerCount item within an AggregateOffer type. I want to show the "true" price range of every product in our inventory but we don't automatically load them all to the page. Most implementations I have seen that trigger the price range showing in the SERP have the individual offers marked up further down the page as well, but that wouldn't work for us. We show 10 or so out of 100s. In my mind there are two options here. We can use the true aggregate price of the set and skip tagging up individual offers. Or we can tag up the offers displayed but still show what I am calling the "true" aggregate price. Any opinions on whether Google needs the individual offers tagged up? And any opinions on whether the individual offers tagged up need to "match" the aggregate offer prices? THANKS
Technical SEO Issues | | LGist1 -
Can we track more than three competitors per campaign?
This clears it up I guess you could consider this a feature request too - I'd love to track more competitors on a campaign. If it came with the next account level it would influence any upgrade decisions we make, (although it's definitely not a 100% if I can track more competitors I'll upgrade). I'm going to look and see what Open Site Explorer can do for me.
Other Questions | | 4RS_John0 -
404 or rel="canonical" for empty search results?
Nonindex sounds like a great idea. But should those empty search pages have the HTTP status 404 or 200?
Technical SEO Issues | | haghadi1 -
Preferred URL structure for directory pages?
Thanks for the insight - it does make sense to go with /location-name/service-name because people might want to look at all services in a location, but all locations for a service doesn't make much sense, (unless someone's scraping my site, and I don't want to make life easy for those people!). Things like /within-50-miles will be canonicalized to the base location as you suggest. You're right that there isn't much difference between that and simply /service-a/location-a I want everything to be bookmarkable, so keyword search will be either a parameter or another path, (like /keyword-{urlencoded keyword content} ), and I may or may not canonicalize that to just the location/service combo, or simply noindex it, or leave it as-is and see what happens. The /location-a/ part of the URL can accept a lot of formats, and some, like GPS coordinates, will have to be noindexed to avoid duplicate content, (I guess I could rel=canonical them to the closest town or something, I can save that as an experiment for later). Thanks again for the insight. It makes sense to me.
Local Listings | | 4RS_John0 -
Is it worth tracking both "keyword" and "keyword near me" for a nation-wide directory?
Most of the data about the keyword + "near me" keywords came from GA - or its integration with the Webmaster Tools. This means I've got data about what the keywords are, where, and how many times, we've been in the SERPs, the # of clicks, & the click-through rate. Of course, the CTR is not super useful for comparison with other keywords if they're not at the same position in the search results. Is the idea of running a small PPC campaign to see how well the "near me" version of a keyword converts vs. the non-"near me" version? That seems like a good idea, (I'm fairly new at doing any active SEO or Keyword Research). Once I've got that info I should be able to see if it's worth devoting resources to tracking "near me" - heck, I could even add a few geographic areas as well, so I would see how "tire repair near me" compares to "tire repair" compares to "tire repair nyc." Thanks for the insight.
Local Strategy | | 4RS_John0 -
Do we expect Google+ to continue being an important ranking signal after its recent changes?
Google uses Google Plus to confirm contact information and to find recent posts. While you may not get traffic and engagement directly from Google Plus. It will help with SEO and rankings. Its something you may not benefit a whole lot from, but it would hurt to not have it.
Social Media | | JoeyGedgaud1