Exact match domains

[Diana.varbanescu]

I know buying new websites hoping to 301 redirect them to achieve higher rankings before they’re established is not a good idea, but what about uploading a info pages +  on-page SEO + some link-building and when the site is established (it ranks) direct visitors to a landing page?

Buying a new domain for the SINGLE purpose of 301 redirecting won’t boost the rankings (don't think it would get penalties either, unless it’s the only link building activity). Not planning to redirect to the homepage, but to the related sub page on our main site (specific landing page). Will this pass the appropriate anchor text and link authority to the right page on our website and help those pages to rank for their keywords? Only thinking of a few pages (no more than 3).

[DGSEO]

If I'm understanding you correctly, yes... this would work.  I've done this several times with great success.  For example... For a client,  I purchased the website www.abc.com which ranked #1 on Google for "abc".  I placed a 301 and re-directed to a page on my client's site that had related content and within a week or two the page on that site ranked #1 for "abc".  It simply replaced the old site in the SERPs.

I haven't tried this with brand new domains though.  I would either find a site (looking for ugly old un-cared for sites that ranked well) that I could buy for a reasonable price or I would put up a new site, do some content building and link building and when it was strong enough (after maybe a year or so) I'd do the same trick.  I don't do it much but when I have it's worked every time.

[KeriMorgret]

Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?

Thanks!