What are your best tips for SEO on a shopping cart?

[TheARKlady]

Hi Stephan...no worries, I am just working on the brand and product pages but thanks for sharing your concerns.

[EGOL]

One of the most overlooked concerns is the navigation links that will drive power and anchor text into the product pages.

These could be from category pages, related product pages, article pages, homepage, blog pages, sitemap and more.

If you want your product pages to be vigorous in the index you need to drive some linkjuice into them.  In addition, on-site text links can work magic for your rankings.

Related links on product pages can also lead to increased sales and larger shopping carts.

[TheARKlady]

Thanks EGOL, yes I agree. One of the main problems of this site is the lack of optimized links to the categories and to the products. Your point about related links is a great one. If you like this product you will like this...but using the names is a good strategy.

[Entrusteddev]

My best tip for shopping sites is to ensure your content is unique and well written giving as much genuineinformation on the product as possible. I always like to include bullet points to highlight features too.

Allowing customers to rate and comment on products is a great way to build up some awesome UGC on product pages.

Both of these options will help SEO and potentially help conversion too.

Including social sharing buttons for people to FB Like/Tweet Products cant hurt either.

[Highland]

One thing we do is we don't give you a session on your first hit. Since your cart is tied to your session, going to the cart without one just generates a "Your cart is empty" page. If you're a customer you'd need at least 2 hits to get to the cart and once you have a session it lasts 30 days. This cuts down a ton on bot problems with the cart. Yes, this is a technical thing (and probably not something your developer can do) but I've always found it useful.

Also, I once made a newbie mistake of making an item that could be added to the cart via a GET. Don't do it! Adding to the cart should always be a POST.

[TheARKlady]

Hi Aron,

Yes, I write original content and am focusing on unique information that has not been given. The big problem on this site is that there is little information, if any.

I think the idea of rating and commenting on products is a great idea for user generated content. Since I cannot do much from my end based on the limited access, I'll suggest it to the client.

He does have social media accounts set up with a couple of icons on the site but I think creating more interactions would be a great idea.

[TheARKlady]

I'm not sure what you are discussing Highland. It would be great if you could clarify what SEO technique you are talking about.

[IanTheScot]

What he is saying (I think) is that sessions can generate a limitless number of urls related to shopping carts. If you use get form actions for a shopping cart the entire form info shows up in the url and can be interpreted by a search spider as a unique site link leading to thousands of products being added to shopping carts by spiders. This isn't anything you can fix but you can test by adding an item to a shopping cart and seeing if you get a url that basically says "viewcart" or one that says "addtocart&item=234235"

[TheARKlady]

Thanks Ian...I'll take a look. Nothing I can do but depending what I see I can add it to the "to do" list.

[TheARKlady]

Thanks Ian...I'll take a look. Nothing I can do but depending what I see I can add it to the "to do" list.