E-commerce SEO targeting Manufacturer Keywords

[JMacSupply]

What are some good tips, articles, posts, etc. specifically on e-commerce sites that want to target the manufacturers they sell as keywords.

For example: Footlocker.com wants to target "Nike"

The products we sell are obviously much less competitive than Nike.

[ShaMenz]

Hi Judah,

There are quite a lot of articles and resources on targeting branded keywords right here on the SEOmoz site.

A search for "branded keyword research" yielded a nice list that you could start with.

Hope that helps,

Sha