What are the biggest optimization factors for Google Places?

[anchorwave]

I know some of the basic factors to rank better on Google Places, but I'm looking to see where the priority is and if there are negative factors?

[RDK]

Here's probably the best information you're going to find on this:
http://www.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data

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