My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.

[Melia]

ME Cancun went all-inclusive, and their all-inclusive package is called
“Complete ME.”  Here is their website: www.me-cancun.com.

They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.

[RyanKent]

The phrase your client selected will be very challenging and require solid dedication and SEO work.

Your client wishes to rank for "Complete ME". My definition of ranking is appearing on the first page of Google results. Using that definition, you are trying to compete on generic words rather then a unique brand. This type of ranking is the most challenging. It is made much more difficult based on the following:

• "Complete Me" is part of a very famous movie line "You Complete Me" said by Tom Cruise.

• "Complete Me" is also part of a song "You Complete Me" by Keyshia Cole.

• There is a wiki page titled "Complete Me" which will take one of the first page result slots

• There are books, clothing line and an opera which use that phrase.

With the above understood, here are some steps to improve your rankings:

1. Make a page optimized for that single phrase. The page's title should be "Complete ME"

2. Use anchor text where appropriate throughout your site directing visitors to the "Complete ME" page

3. Earn links from other sites using "Complete ME" and several variations of anchor text

4. Use solid SEO on the page. Ensure your title is a H1 tag which includes "Complete ME", and your content uses the term at least a couple times.