What is your best one sentence definition for SEO?

[Gyi]

I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.

[DiamondJewelryEmpire]

Keep working, when you think you are done... work some more.

[Guest]

This post is deleted!

[moldybacon]

SEO = Gaming the search engines