Confusion and conflicts on ADWORDS modified broad match

[James77]

Hi - I'm actually talking about the broad match modifier which is a seperate type of match to both phrase and broad - here are some more details: http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/

[DavidKonigsberg]

broad modifier used before every word- ie  +kw1 +kw2 does the same thing as a phrase but allows mixing of order and words in the middle of the string of keywords

broad modifier before one keyword - ie kw1 +kw2 will allow google to treat the first keyword as broad and change it for like terms but second keyword always stays the same.

[James77]

OK, thanks for clearing that up.

Now I am aware that if you have 2 Broad Match KW's it will trigger the ad even if one is not present

Eg "KW1" will trigger Broad Match : KW1 KW2

So in your example above (KW1 +KW2)

Is this not going to create the same result as just having +KW2  ? IE KW1 can be present or not.

[DavidKonigsberg]

in the example KW1 +KW2

kw1 in a search will not trigger the keyword KW1 +KW2

but kw2 kw1-ing will trigger the ad

and kw1 kw2-ing will not trigger the ad

[James77]

Thanks David - thats clear - but in your examples above is this not just exactly the same as having +KW2 ? I believe that would be the case - if not please correct me. I am just struggling to see what the benifit / difference would be between the following:

+KW2
KW1 +KW2

[DavidKonigsberg]

no +kw2 would do the same as a phrase match

broad modifier only helps when you have more then one keyword

• best uses of the modifier are

• adding it to all keywords creating a enhanced phrase match

-adding to the keywords you want to remain constant ie +online schools

for school only online

[James77]

Ok - thanks for clearing that up. Just one more small question :
suppose I have:

+KW1 +KW2

Is there any difference in having this than having:

+KW1 +KW2 KW3

IE in my understanding both would match exactly the same things?

Thanks

[DavidKonigsberg]

correct

[James77]

Perfect thanks - thats helped clear up a lot. Basically my Adwords consultant didn't have a clue and confused the hell out of me!

[DavidKonigsberg]

It's hard to find someone who really knows adwords on things that google is unclear about feel free to contact us at optimaltargeting.com

[James77]

Thanks David

[flowsimple]

Yes,

+KW1 +KW2

will trigger the longer keyword match, but it may be beneficial to include the 3 word version if you're seeing a decent volume and getting lots of clicks. Likely the longer one will have an improved Quality Score and save you some $$