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    4. How can I avoid duplicate brand name in the title serp?

    How can I avoid duplicate brand name in the title serp?

    Technical SEO Issues
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    • jh0sz
      jh0sz last edited by

      Hello,

      How can I avoid duplicate brand name in the title serp?

      For example:
      In this page: https://www.latam.com/es_cl/

      The title setted is: <title>LATAM Airlines en Chile | Sitio Oficial</title>
      But in the SERP show: LATAM Airlines en Chile | Sitio Oficial - LATAM.com

      Can I avoid LATAM.COM at the end of the title?

      Regards

      8J3jEAX

      1 Reply Last reply Reply Quote 1
      • jasongmcmahon
        jasongmcmahon last edited by

        Hi there,

        I've looked at the site & can't see where the LATAM.COM string comes from, you have 3 title tags...

        <title>LATAM Airlines en Chile | Sitio Oficial</title>

        ... none of them element contains LATAM.COM, it's not in the business schema either. I can't ascertain what CMS is used or what (if any) SEO extensions are used. If you can fil in the blanks here I can help you further.

        effectdigital 1 Reply Last reply Reply Quote 1
        • effectdigital
          effectdigital @jasongmcmahon last edited by

          I also looked! Not only did I look at the source code, I also rendered the whole page (after all script executions) and checked the modified source code. And STILL there was nothing referencing " - LATAM.com"

          All I could find was that "LATAM.com" was mentioned 2-3 times in the body text, but not in areas which I'd assume Google would count as synonymous with title-content (e.g: H1)

          This could actually be a genuine Google bug

          1 Reply Last reply Reply Quote 0
          • R0bin_L0rd
            R0bin_L0rd last edited by

            Hi there, as effectdigital says above, Google has a tendency to append brand to the end of a title tag where it thinks it's confident of it.  I think the question here is - how much do you mind it being added to the end? I think unless it's causing active harm (which I think it probably isn't) probably most effective to just leave it and focus on other things.

            Wish we had the answer you were looking for!

            1 Reply Last reply Reply Quote 1
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