Is it possible to compete on keywords with Amazon?

[loginid]

Is it actually even possible to compete against Amazon to be #1 in Google SERPs against Amazon?

If so - how?

I run a boutique business selling a niche product, in 2008 - 2013 I was always #1 for my keywords.
But since Amazon started the same type of products as well, I have now always been right under amazon results, who are at 1,2,3.

Is it even possible to get to the #1 position any more?

Thank you.

[KevinBudzynski]

Yes it is. It's difficult to outrank Amazon on competitive keywords--so focus on mid/long-tails. Be the expert and create compelling content that show's you are the expert. Do a ton of continuous research on relevant keywords and create content based on this analysis. Also, create compelling titles and meta descriptions, so even if you are 3-4th place you can improve clicks as Amazon's titles/meta descriptions are generally poor. Good luck!

[EGOL]

It is possible to earn the #1 position away from Amazon.  But, to do that you need one of two things...

A) A heavyweight site that is known as an authority in the product category where you are trying to compete with Amazon.

B) A lightweight site that has multiple pages of deep content for the keywords that you are after.  You need a site that is well known enough for those keywords that people ask for it by name (meaning that they use the domain in Google queries or type the domain into the address window of Chrome).

Situations A) and B) are earned through years of work, not by tossing up a few great pages or a ton of pages loaded with prattle.